Data Loss Prevention – 4 Crucial Tactics for your Business

If you own or operate a business, you know how important it is to protect your data from internal and external threats. Losing data negatively impacts you, your customers, and your stakeholders. If you want to avoid financial loss and damage to your company’s reputation, make sure you’re managing its data in a safe and secure way.

With that said, here are four crucial data-loss prevention tactics.

Develop a sound plan

Your data protection strategy should include a range of controls and protective measures at different points in the data lifecycle (collection, use, transit, storage, archival, and destruction). Implementing a sound data-loss prevention plan with other protection technologies, like encryption and file destruction, is key to your overall success. You should also look into utilizing a cloud backup system. That way, even if your devices fail, your data will be safe. More than half of all U.S. businesses are using some sort of cloud storage system already!

When deciding on a data-loss prevention vendor, carefully consider and examine each company to ensure that it provides comprehensive solutions, centralized workflow capabilities, integrated policies, and customized reporting. The vendor you choose should also offer you a program that has capabilities across three vectors: data at rest, data in motion, and data at endpoints.

While you might overlook it, it’s also important to involve your stakeholders from the start of plan development. This ensures that all parties understand your business’s requirements and how they’ll affect operations, employee behavior, and company culture.

Linking your data-loss prevention plan with key performance indicators (KPIs) will help you measure your company’s performance and the effectiveness of the strategy you’ve developed. KPIs commonly used include percentage of network coverage, number of incidents concerning data leaks, and percentage of application coverage. To make this process easier, eliminate reporting that doesn’t directly involve your data-loss prevention plan or KPI strategy.

Increase employee effectiveness

When dealing with your employees, the first action you should take is to assign roles and responsibilities to them, providing in-depth training and outlining what you expect. A detailed, accountable, and informed staffing model will help you determine how the different functional areas of your company factor into the plan, design, implementation, and operation of your data-loss prevention solution. You also include your stakeholder’s role in this plan.

Remember though, some employees might consider your vendor of choice intrusive. It’s important to gauge your company’s culture so you can establish protections that are vital to it without being too invasive. The goal here is to complete a smooth implementation of your data-loss prevention strategy. Also remember to identify data owners, establish close relationships with them, and engage with them in effective and ongoing communications.

Streamline and simplify your processes

When establishing a data-loss prevention program, the most important step you can take is identifying your most sensitive data and assigning it a classification. Doing this will aid you in creating the right policies you need to detect and respond to incidents that involve sensitive data leaks. It also helps your company understand what data is most important and how it should handle and protect that data.

Conducting a data protection assessment will allow you to analyze the existing process controls and technology, finding any gaps within the system. Make sure that you include all areas of the company, document the location of the sensitive data, estimate the exposure it faces, and measure the potential magnitude of the loss. Doing so will help you develop processes that are simpler, yet more efficient.

Use technology to detect and prevent data loss

You should aim to deploy modular solutions that offer the maximum coverage with minimal internal disruption. This makes it possible for your company to implement robust data protection solutions as technologies mature and your business needs dictate.

Underestimating the threats to your data can prove to be a major mistake. If you want to protect your company and avoid an unfortunate future situation, keep these four points in mind when developing a sound strategy.

Has your company developed and implemented a data-loss prevention plan? How has it worked so far?

 

* DJ is a freelance writer who focuses on technology and business. He has an entrepreneurial mindset and passion for story telling. You can follow his musings on Twitter @MillerHeWrote.

 

Thoughts about Backup and Recovery from the Coop

Recently, I was cleaning out the chicken coop. Yeah, you heard right: the chicken coop. When I finished, everything looked good—clean straw, better smell, happy hens, and probably happy neighbors. As I was putting away the tools of the trade (rake, trash can, and gloves), I noticed a small hole in the fence. Not too large, but big enough to allow the neighbor’s cat to enter and do some serious damage to our source of fresh eggs. I quickly repaired the fence. That got me thinking about backup and recovery (hey, inspiration comes from many sources, and that apparently includes cleaning the chicken coop).

If a business isn’t backing up its data and has never had reason to recover an important lost, stolen, or missing file, how likely is it that the business is going to heed the call to start securely backing up its data? After all, if the business hasn’t had to recover data yet, why worry? What are the odds that something is going to happen that will require data recovery? Actually, the odds are not in anyone’s favor, whether it’s an individual, an SMB, or a large organization. The odds, which include hardware failure, software issue, accident, an honest mistake, disaster, etc., are stacked against you. At some point, you will need to restore your files. But if you haven’t backed it up, you’ll wish that you heeded the call to safeguard your data.

Consider the following: 20,000 hard drives fail in the United States every day; 60 percent of companies recognize that their business would be in serious jeopardy after 48 hours without their data; and more than 12,000 laptops are lost or stolen every week. That 12,000 figure accounts for lost or stolen laptops at just U.S. airports, and it doesn’t begin to account for laptops left in taxis or rentals or coffee shops or….

Disasters such as 9/11, Hurricane Katrina, and Superstorm Sandy underscore the need for data protection in the event of both unanticipated and anticipated disasters. Even anticipated disasters can be devastating, depending on the severity of the event and unforeseen consequences. Proper backup protection ensures that an organization’s data is adequately protected in the event of a disaster and that lost or damaged data can be recovered in a timely manner with the least amount of disruption to the business.

So even if you’re backing up, that may not be enough in the event that something unexpected occurs. For example, let’s say that you’re backing up to a network attached storage device. All is good, right? The short and simple answer: No. If the drive fails, what are your options? How will you get your files back if you can’t access the drive? And what if you forgot to back up or schedule a backup altogether?

As you evaluate your backup protection options, consider the following:

• Do you have a consistent strategy for backing up desktops, laptops, and servers?
• Is backing up remote and branch offices a major headache? (Are you even consistently backing up remote and branch offices?)
• Are you taking advantage of the convenience and speed of local backup and restore with the offsite protection of cloud backup?
• Are you compromising security for convenience?
• Are you able to access your data anywhere, anytime?
• Do you have control over company data?
• Do you have a set-and-forget backup solution that you don’t have to constantly monitor?
• How easy is it to recover data? And just as important, how quickly can it be done?
• Do you have a backup solution that’s flexible, scalable, and meets your needs?
• Do you have a limited capital expenditure budget to spend on backup?
• If you have a backup or restore issue, do you have 24x7x365 support that understands your technical configurations and can help you solve the issue quickly?

Remember the tools of the trade: simple, secure, and affordable backup that’s scalable and that includes quick methods to restore your data, and a professional support team that you can depend on whenever you have questions or are pressed to solve a problem quickly. The right tools make the job easier and help prevent unnecessary worry. Who doesn’t want peace of mind? After all, no one wants to find a torn fence or, even worse, discover that a cat has entered the coop.

My name is Heidi and I work for Mozy

It’s time to get to know another Mozy employee. The more you know us, the more you love us. Meet Heidi Hanawalt, who is a Mozy billing specialist.

 

I define my workspace as…

Mobile. I have changed cubicles so many times that I’ve lost track, but I’m happy to say I’ve kept the same chair from day one (three years now!). I have my kids’ artwork tacked to almost every wall and then of course Jacob of Twilight fame, to protect me from vampires. ☺

A device I can’t live without….

There isn’t one. I grew up without electricity, which was awesome! So, I don’t really get attached to “devices” and I try to unplug as much as possible when I’m not at work. We did have a Nintendo Entertainment System once when I was a kid, but we had to start the generator if we wanted to play it. ☺  P.S. I kicked butt at Duck Hunt.

When I arrive at work, I typically start my day off by…

Filling up my water bottle and then checking out the Drudge Report while all my tabs are loading. I don’t watch TV at home so this is the only time I get updated on world events. Then, off to Aria land I go.

My work routine is…

Prioritize my emails—ones from the boss get answered first—check my tasks in Sales Force, and then check Redmine tickets, which is where I mostly live. I help sales, finance, and support with billing issues.

I do/do not listen to music at work and it helps me work better because …

I do listen to music at work. I usually have some Pandora station on. The station I listen to depends on the mood I’m in. Some of my favorite stations are Keith Urban, James Morrison, KT Tunstall, Jack Johnson, and Enya. (I usually listen to the last one when things are hectic and I need to calm myself. ☺)

The best advice I can give a recent college graduate looking to do what I do is …

Well, first of all, congratulations on graduating! I would also say, have fun! Numbers day in and day out can be challenging, so make a game of it. I like to think of the tasks I take on as a mystery I have to solve. I go back through all the data and details and find clues or pieces that fit and then, ta-da! Mystery solved. I’m a total nerd about it, but it’s a good feeling. A huge thing too is always double-check your work. Sometimes I get lazy and forget and it always comes back to bite me.

Outside of work, I am passionate about …

My family! I love spending as much time as I possibly can with my kids. My favorite thing to do is take them up the canyon and just toss a football around or lie on a big blanket and read books out loud. I’m also passionate about food. But it has to be quality food. I actually think I might be motivated by food the way some people are motivated by money. And the outdoors; camping, sports, hiking. Hooray for summer!

My eating habits are …

I’m kind of a grazer. I could snack all day. I try to bring healthy snacks to work like cucumbers and cherry tomatoes because if I don’t I’ll just end up snacking on what’s in the break room, and we all know how healthy that is. But I love all kinds of food—cheeses and soups and breads and pastas and meats and fruits and desserts. The list goes on and on and on and on.

If I could be someone for a day, I would be …

A girlfriend of my mom’s while she was in high school. (I can go back in time right?) I just think it would be so cool to see what kind of teenager she was. She went to an all-girls Catholic school in Texas, uniforms and everything, but I heard she kind of walked on the wild side. I would have loved to have hung out with her for a day.

The “secret sauce” that makes me who I am …

Determination. I never give up. I might get exhausted and tired, but I always get back up. I thank my mom for that. Whenever I messed up or things weren’t going my way she would sing this little rhyme to me, “Pick yourself up, dust yourself off, and start all over again. “

Expanding the Data Protection Continuum with the Cloud

Vince Lombardi once famously said: “We are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But we are going to relentlessly chase it, because in the process we will catch excellence.”

A few years back, Mozy shook up the idea of what a “perfect” backup strategy looked like. Computer usage had changed with laptops becoming the preferred tool of mobile workers. By and large, many businesses simply gave up on trying to protect data stored on devices at the edges of the network.  A “perfect” end user data protection strategy consisted of a successful nightly backup of the file servers. Few gave laptops a second thought. With the expansion of the data protection into the cloud, the “perfect” backup just got even more excellent than before.

Since first launching Mozy in 2006, we’ve continued to enhance our service to better support your organization’s data protection strategies. We started with backup for Windows endpoints and then bridged the continuum further by adding support for Mac endpoints and later Windows and Mac servers. With continued investment in research and development, Mozy backups got faster and more efficient so larger data sets could be protected. In September 2011 we introduced the Mozy Data Shuttle, accelerating the backup of large data sets in the cloud. This past year we introduced Mozy Sync which enables data to be securely accessed across desktops, laptops, and mobile devices, further unleashing employee productivity.

Today, we’re proud to announce that we’re expanding the continuum even further into the cloud with the launch of Mozy data protection for Linux servers.

Why?  Because information is the lifeblood of your organization and we understand your challenges in trying to protect data, wherever it resides. Desktops, laptops, mobile devices, or servers at branch offices; it all needs to be protected and made available whenever and wherever your employees need it.

That’s also why Mozy is included in the EMC Data Protection Suite – a comprehensive portfolio of data protection solutions from the leading provider of backup, recovery, availability, and archiving solutions.

But that’s not all we’re announcing today. Mozy is also making your data protection journey to the cloud even more secure with the addition of three new features:

1) Corporate Key Support for Mozy Sync
With the introduction of C-Key encryption support, your organization may now choose to utilize your own secure encryption key with the popular Mozy Sync feature.

2) Enhanced LDAP Support
Our new on-premise connector interfaces directly with your LDAP-capable directory service and pushes account information to Mozy. Because your directory service does not need to be exposed externally, this makes automated user provisioning and management more secure.

3) HIPAA Compliant Data Protection
The latest iteration of the Mozy service includes a new one-click custom configuration setting to ensure end-user data is protected in accordance with Health Insurance Portability and Accountability (HIPAA) guidelines.

Like the legendary Coach Lombardi, we will continue in our relentless chase of data protection perfection at Mozy and EMC. The rules of the game are simple: Protect your data and make sure it’s there when you need it.

We hope you enjoy the new features.

When High Tech Touches Your Food

It’s not a stretch to say that high tech touches everything these days. You almost certainly own a smartphone or tablet (probably both), which you no doubt use for any number of ways to make your life easier, faster, and more convenient. Now you can add one more thing to that list: How to buy the perfect steak.

And while you definitely don’t want anyone touching your food, when high tech does it, there are benefits. Read on.

Codes, calories, and consumer confidence

Steak and other cuts of meat have gone high tech in Thailand and other countries. And not just beef, but pork, chicken, eggs, fruits, vegetables, frozen food, baked goods, and ready-to-eat meals.

Consumers simply use their smartphones or tablets to scan the QR code—those blocks of black and white squares typically used for storing URLs and other information—on the food package to trace the history of the contents. For example, you want to know about the producer, the farm, the slaughterhouse of your steak? Just scan the QR code. It’s a great way for consumers to get information about the freshness and quality of the food they are buying.

But there’s even more information to be had from that QR code. You want all of the nutritional information—vitamins, minerals, calories, and fat content? Scan the QR code. What about favorite recipes—what’s the best way to cook your steak? You got it: scan the QR code.

Information is power, and when it comes to food, not only does information help to establish safety measures and help to ensure quality, it’s a great way to instill consumer confidence.

The new fast food?

Is fast food not fast enough for you? Maybe delivery to your front door step (or your neighbor’s roof, depending on the strength of the wind) via parachute is the next step in food convenience. Some folks Down Under have come up with a clever way to deliver your calories. While the QR code gives you information about your food, the parachute delivers your food. Although it’s certainly a new twist on food delivery, it’s probably not too practical. However, maybe a floating piece of toast with melted cheese will satisfy your craving for something “light.” I’d say Swiss cheese just got lighter.

Maybe food by parachute is not the next trend. But how would you know if it is? Food Genius might. The big data startup claims it is able to detect future food trends. Lately, Food Genius has been aggregating data from restaurant menus and has determined that burgers are one of the most popular foods in the country. Maybe you already thought that, but what you might not know is that peppers are a more popular topping than pickles. And if you like cheese on that burger, cheddar is the most popular cheese for primping the patty.

I’m no genius, but they might be on to something. Dang, I’m getting hungry all of a sudden. Maybe something topped with peppers. And cheese! Hmm, I wonder if that can be delivered by parachute? Who would refuse a peppered patty provided by parachute?

Improving efficiencies

Not only is high tech figuring out food trends, high tech is also helping restaurants increase efficiencies.

Avero’s  software lets restaurants track purchases and voided items at the time of transaction. Restaurants can use that information to improve service, increase sales, and identify employees who might be stealing food, like burgers topped with peppers and cheddar cheese. This type of information is vitally important to staying in business when you consider that pre-tax margins for restaurants is a scant three to five percent. If profits were food, those would be low in calories.

But let’s say you didn’t like your burger (because you never really liked peppers), you could use Punchh’s mobile app to share your disappointment by writing a review. But if you loved that burger because it was dominated by those peppers, you could proclaim the virtues of the pepper-topped patty. Pucch’s app does more than just provide a way to share your gastronomical experience. Restaurants can use the app to let you sign up for their loyalty programs, take surveys, or even order your next burger. That’s one small touch to get your hands on the next great burger.

Using the cloud to help prevent waste

And because we’ve been talking about food and high tech and how the two get along (unlike those nasty gray peas that rolled into your applesauce when you were a kid), what about the food that goes uneaten? According to a report from the Natural Resources Defense Council, a whopping 40 percent of food in the U.S. ends up in landfills. Americans throw out the equivalent of $165 billion each year, according to the NRDC report. Can high tech change that?

LeanPath is one company that’s passionate about food waste. Making the most of their cloud-based analytics platform, they’ve helped their customers reduce food waste by as much as 80 percent. Before throwing away any pre-consumer food waste, including overproduction, expired items, and food trimmings, restaurants are able to “catalog” it, analyze it, and then use that data to gain insights into making future food purchases and running the business more efficiently.

High tech and food go together like two peas in a pod. And that involves a lot of data in one form or another. So, be sure that whatever you’re doing with your data that you’re also backing it up and protecting it—and that it’s fully and quickly recoverable. And that’s more than just food for thought.

Tell us how high tech has influenced what you eat. And let us know if you are one of those people who likes peppers on your burger.

Journey of the Hard Drive

The life of a hard drive

We’ll handle HIPAA and PHI, but you make the APPT at the DR

These days, you’ve probably heard plenty about health insurance and affordable health care. But have you ever heard of PHI?

What, you don’t know what PHI is? You should. After all, you’ve got it. It has to do with your health, but it’s no disease. PHI, or “protected health information,” is the information your healthcare provider keeps on file as a result of your visits to your general practitioner, gynecologist, psychologist, dentist, psychiatrist, counselor, the emergency room, etc. It’s your personal health information. It’s detailed and it’s private.

Did you know that Mozy plays a critical part for those professionals who work in healthcare—be they doctors, nurses, administrators, and other staff members—by providing security measures for the protected health data and files about you that they back up?

You’ve probably heard the term “HIPAA,” and maybe you’ve even wondered if it’s some species of wild animal. HIPAA is the Health Insurance Portability and Accountability Act. The act sets the standard for protecting sensitive patient data in the United States. Any business that stores health information is required by law to protect it. Businesses must ensure that all of the required physical, network, and process security measures are in place and followed so that your health information remains protected.

As a provider of HIPAA-compliant backup services that safeguard health information, Mozy ensures that health information is protected in a way that complies with HIPAA regulations. Mozy software and services ensure that the appropriate safeguards are in place so that the businesses that back up health information have the tools to keep it confidential and secure. That means encryption keys are required and that data must be encrypted during the backup process. That same data must be encrypted at rest while it’s stored in Mozy’s data centers (only the ones in the United States as required by HIPAA). What that means is that those who are not authorized to access protected health information cannot access it.

Whether or not it’s protected health information or any data that businesses back up, or files that you back up at home, Mozy provides automated cloud backup and disaster recovery protection against hardware failure, theft, virus attack, deletion, and natural disaster.

If you don’t work in healthcare, you might consider some of these details boring. But remember this: your personal healthcare information is yours—and it’s private. And Mozy takes the details to protect your data very seriously so that you can focus on other things.

The intricacies of HIPAA may be complicated, but our commitment to you and your data is simple and based on these principles:

•    Your information is your information, not our information.
•    We never sell your information to anyone, nor do we sell information about you.
•    We never sift through your information in order to create a profile of you or target advertising.
•    You can always get your information back while your account is active. We have no rights to your information if you leave the Mozy service.

So, whether it’s your health information at your doctor’s office or it’s your family photos or tax documents on your home computer, Mozy can protect it.

By the way, when was your last checkup?

What does ‘enterprise-ready’ mean?

What makes a cloud service “enterprise ready”? Is it enterprise pricing models? An enterprise sales team? An enterprise mentality?

As more and more cloud service providers look to target enterprises with their offerings, the “enterprise-ready” question becomes increasingly important. The ‘third platform’ (adopting cloud-based apps instead of traditional server-based solutions) is gaining traction within big business, as expected. But how do they find out which solutions are truly built to meet their needs?

What does enterprise ready mean?

At Mozy, we take our enterprise credentials seriously. Sure, we offer a product that’s so simple to use that millions of individuals trust us with their data protection. But we also have more than one hundred thousand businesses and one thousand enterprises who choose Mozy to protect their data.

Why? Well, at Mozy, we believe that being enterprise ready is something that needs to permeate the whole of our business. It means building world-class data centers that run on enterprise-grade hardware. It means offering enterprise-level security at all stages of the backup process. It means offering enterprise-quality support with dedicated resources 24x7x365. It means enterprise control and administrative tools. It means being a part of EMC, a global leader in data protection and availability solutions. It means a hundred different things, not least of which is a commitment to excellence in compliance.

That’s why Mozy has long made SOC 1 SSAE 16 Type II examination and ISO 27001 certification a priority. Mozy is one of the only cloud data protection service providers to undertake these rigorous independent security assessments. This sort of compliance exercise is completely voluntary and not something to be entered into lightly – we see it as a badge of honor and an external validation of our commitment to you, our valued customer.

So, what does ‘enterprise-ready’ mean? It means thinking at every turn about what enterprises need and going the extra mile to provide it. Or, that’s what we think anyway. Tell us what you think in the comments below.

The State of the Modern Meeting

Business owners and professionals can come together on at least one idea about meetings: While nobody loves to take them, everybody agrees that face-to-face time is a key value to the conference-room setting for meetings. Companies are increasingly looking for effective ways to provide that face-to-face opportunity–even when one of those faces is far apart from the other.

Indeed, the circumstances around “face time” are changing.

The State of the Modern Meeting

A new Blue Jeans Network survey shows that while 71% of polled professionals believe they’ve lost a business deal because their personal contact with a client or partner was replaced by conference calls and all-audio environments, some 30% are now using online tools to create video meetings that can in turn replace the physical conference room.

“This new way to collaborate means that bad weather, budget cuts, holidays and a geographically scattered team are no longer threats to business productivity,” said Stu Aaron, chief commercial officer at Blue Jeans. “You can easily conduct face-to-face meetings with nearly any browser-based device — from any location.”

The Blue Jeans Network survey offers additional insight into the state of the modern meeting and the changes business conferences will undergo in 2014.

Meeting Modern: Trends and Technology

A number of trends are affecting the meeting milieu.

  • In 2013, winter storms resulted in more meetings rather than fewer–some 20% more. Meetings simply became online conferences instead of in-office meet-ups.
  • One-third of all meetings now include participants who are appearing via mobile devices. New York holds the title for most mobile meeters, with San Francisco, Los Angeles, Chicago, and Houston close behind.
  • Mobile is driving a change in meeting times, as well. Three times the conferences via mobile devices are now happening at 7 a.m. versus 8 a.m., or at 6 p.m. instead of 5 p.m.
  • Meetings on Saturdays and Sundays declined by more than one-third in the last half of 2013–from one in 10 meetings occurring on the weekend to just one in 15. Tuesdays and Wednesdays are the most popular meeting days of the week.
  • The traditional lunch hour is also improving, at least in terms of how many times meetings intrude upon it. The polls shows a 20% dip in conferences scheduled between 12 noon and 1 p.m.

The survey also revealed another interesting statistic: While 41% of meetings begin on time, the survey stated, CEOs, CTOs, and other C-level execs typically arrive after everyone else.

The more things change, the more they stay the same.

 

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How Small Businesses Can Avoid Common Hiring Missteps

Small Business InterviewHiring a new employee can be stressful–especially for a small business. Get it right, and you improve the productivity and profitability of the company. Get it wrong, and it can end up costing the company dearly–in time, money and, potentially, reputation.

While there is always an element of the unknown when making a new hire, there are some tried-and-true guidelines that organizations can follow to make the process go as smoothly as possible.

  1. Your ‘gut’ isn’t a hiring manager. Your intuition can be a powerful force, but, when it comes to hiring, gut feelings should not drive your decision-making process. Rely more on work samples and references and less on a candidate’s charisma.
  2. Favors to friends and family won’t do you any favors. Cousins, nephews, buddies and next-door neighbors–keep all these individuals in their place. Due to emotional ties and the complications that come with friendships, bringing personal and family relations into the workplace can be a recipe for trouble if things don’t go well on the job.
  3. Not every great candidate is a great small-business candidate. The stellar designer whose last job was in a shiny office tower with 10 times the resources your small business can provide might not be the right fit. Problems arise when a new hire has all the right qualifications and skills, but also has expectations that are torqued to a big-business kind of horsepower. Be clear with your candidates about the nature of a small business — your small business. Be specific about its atmosphere and limitations, and also its charms. How a candidate responds can tell you a lot about how he or she will fit into a small-shop experience.
  4. Listen more than you speak. You feel strongly about your business and love talking about it, but it’s important when interviewing a job candidate to listen more than speak. Market the pros of your company and provide all pertinent information, but then stop talking for as long as you can and open your mind to what the potential employee has to say. Watch the candidate’s body language and seek out tones, textures and all the little things that will develop your impression of how this person’s skills and background match up with how they present themselves and who they probably really are.
  5. Beware of illegal questions: Small-business owners may not have a human resources department or even an HR specialist on board, so they have to learn themselves what is and isn’t OK to ask during a job interview. Stay away from questions about things like pregnancy, marital status or age. Basically, avoid any questions whose answers could be perceived as placing a candidate at a disadvantage.

The good news is that successful hiring comes down mostly to common sense. Pay attention to these tips and then start fielding your best bets with the confidence that you’re about to find the right person for the job — and that you’re going about it by making all the right moves yourself.

 

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