Monthly Archives: February 2014

Mozy Takes Home a “Best Use of Technology” Stevie Award for Legendary Support

Stevie AwardAt Mozy, our customers come first. But if there’s something else we truly believe in, it’s the power of technology to transform businesses. So, when we have a chance to marry the two together and use technology to improve the customer experience – well, we jump at it!

In recent years, we’ve completely overhauled our online support experience with improved facilities for online chat, a huge knowledge base of articles, an enhanced online community and even resources for solving customer issues through social media.

You guys only see the front end of those solutions but there’s a lot going in the background to make all of those things work together. That way, as you access different support channels, we have a single view of you, and our agents always have the information they need at their finger tips to support you in the best possible way.

We hope you’ve noticed how easy it now is to access support from Mozy. Someone else that’s noticed is the judging team at the Stevie Awards. The Stevie Awards for Sales & Customer Service are the world’s top recognition for sales, contact-center, and customer-service excellence.

Last week, the Stevie Awards judging team gave Mozy an award in the Best Use of Technology category at their Sales and Customer Service awards ceremony.

We’re so proud of our award and our support team overall. You can find out why by reading more about the team and what we offer here. And, if you ever need us, our award winning team is right here 24x7x365.

The One Question Business Owners Should Ask When Looking At Data

Small Business Owners Should Ask Questions About Data“So what?”

Although the question may sound stupid and the answer may seem obvious, it is absolutely necessary to ask.

The Web is overflowing with rich data, but much of it is mined and reviewed in the absence of clearly defined goals. Oftentimes, mining data is expensive. Many businesses have aimlessly followed the big data trend and now have nothing to show for it. Business owners would benefit immensely from data — big and small — if they knew how to turn that data into actionable insights.

Here’s an example from personal experience that illustrates this point.

Turning data into action

When I’m not blogging, I analyze data collected from 200,000 websites reaching over 250 million people each month to identify important inbound traffic trends. Last month, I produced a report titled “Search Traffic vs Social Referrals,” which reviewed the amount of traffic the top 5 search engines (Google, Yahoo, Bing, Ask, AOL) and the top 5 social media platforms (Facebook, Pinterest, Twitter, StumbleUpon, Reddit) drove to websites during the past 13 months.

The predetermined goal was to understand–relatively–how much traffic search engines and social media sites sent to sites around the Web.

The data suggested social referrals to sites doubled over the past year. As the marketing manager for Shareaholic, I asked myself the all-important question, “So what?” I reasoned that because social media has driven an increasing number of visits to websites, more resources should be invested into improving social reach. Thus, I began creating content that was more shareable versus simply optimized for search engines.

Asking “So what?” when looking at data drives you to extract important information–the kind of data that can provide valuable insights useful for making sound business decisions.

The above example illustrated how I, as a marketer, used inbound traffic data to make smarter marketing decisions. Similarly, you can look at financial spreadsheets, technical data or the results of a survey to improve your business.

Looking beyond the data

With all of this said, it’s important to have a bit of healthy skepticism toward findings. When I discovered social media referrals grew 111% year over year, I didn’t immediately — and blindly — follow the numbers.

I researched the underlying causes for the recorded trend to make sense of it all. In this situation, my research corroborated the trends I saw. The explosive growth of social networks such as Facebook, Pinterest and Twitter provides supporting evidence that social media could — and did — drive an increased number of visits to sites across the web.

Conclusions

Essentially, data gives you an opportunity to observe trends, understand why the trends are happening and make wise decisions that will help your business.

If you’re in the planning stages of a data mining project, be sure to ask the question, “So what?” before moving forward. Pursue the data with meaningful purpose; don’t gather data for the simple sake of doing so.

If you’re wrapping up a research project with nothing to show except spreadsheets filled with numbers and charts with poor labels, don’t feel overwhelmed, and don’t throw in the towel. Instead, figure out ways to use the data to further business goals.

 

MozyPro Online Backup

 

Four key questions to ask your cloud provider

What questions should you ask before trusting your data to a cloud service? Not all cloud services are the same and by not asking key questions up front, you can leave your business exposed.

To highlight what can happen when you trust people with your data without checking them out first, Mozy carried out a hidden camera experiment asking a series of strangers in a coffee shop to look after a laptop. Find out what happened:

What should our man have asked before trusting anyone with his data?

  • How long will you look after it?
    Just as some of our participants only protected the data for a limited period of time, not all providers are in it for the long term. Find out how long the provider has been around and how committed to the market it really is.
  • Will you look at my data?
    Some participants in the experiment thought the data on our laptop might be of value to them. Some cloud providers will scrape your data to create anonomised information to sell on to advertisers. Encryption and privacy commitments are essential here – make sure your cloud provider has them.
  • Will you leave my data vulnerable?
    Some of the people in our experiment did very little to keep the data safe, leaving it unattended as they left the coffee shop and went about their business. Some cloud providers don’t encrypt data and some take physical security more seriously than others. Make sure that your cloud provider is storing your data on enterprise-class equipment, in tier 4 data centers and in an encrypted state at all times.
  • Can anyone take my data?
    In the film, we saw someone take the computer they were trusted with but we also had people who let a computer be taken from them. Data can be intercepted when using cloud services if the provider has failed to secure it. Ensure that your provider offers end-to-end encryption and transfers data over an SSL connection.

For more advice on what to ask before choosing a cloud provider, check out this whitepaper from IDC.

Starting the Year Off: Setting (and Achieving) Resolutions for SMBs

SMB Goals in 2014We’ve come a long way, baby.

That’s the underlying message from small-business owners about 2013, according to a new Manta survey.

The poll shows some 72% of SMB leaders characterized the past 12 months as a period in which their companies flourished. The grimmest days of a recession-bound marketplace may be behind us, after all.

Good news, if it’s the case, but that doesn’t mean these SMB owners are resting on their laurels. Instead, the plan for the year to come seems to be growth, to push even harder. Let’s look at where small businesses say they are headed next, and break out some of the tips that can help them — and you — achieve a similarly successful 2014.

Working for the Best: SMBs on This Year’s Goals

Marketing is the word for the new year, according to the Manta poll. Small-business owners — 40% of them — said that finding new ways to promote their company would be the priority between now and December.

Other resolutions included:

  • 21% said improving customer service and bringing in new clients topped the list
  • 14% plan to launch new products, or upgrade and enhance the goods and services they currently provide
  • 9% said that increased networking was a primary goal
  • 5% intend to delegate more responsibility to employees

What does this all mean? For one thing, online resources will likely play an even more prominent role.

“With almost half of small-business owners focusing on amplifying marketing and promotions, we can expect to see more [of them] leveraging techniques that capitalize on their online and offline networks and digital content and distribution strategies,” said Kristy Campbell, director of marketing and communications at Manta.”

How to Get There: Tips for Achieving in 2014

Whatever your goals may be, your business is more likely to prosper if you apply your energy and resources to them in fresh and smart ways.

Start with the following points. Each is geared to help your company write this year’s success stories, no matter what your resolutions may be.

  1. Align your personal and professional vision: This year, establish a vision for your business that is aligned with your personal vision. Your personal health and professional health impact each other, so it is important to maintain both. One way is by complementary goal setting.
  2. Create your own advisory board: Business owners don’t need to have all the answers. Consider developing a small-business advisory board. This can be in a more traditional format with knowledgeable experts, or you can create your own virtual boardroom through online forums, Google Hangouts and other Internet-fueled meet-ups.
  3. Give and grow: Giving back to those in your network–whether they are employees, other small-business owners or loyal customers–will help you to grow your own network and business. Exchanging advice, developing strong internal teams and enhancing your relationship with clients are all important parts of making your business thrive.

Goals set. Strategies in place. May 2014 be a year in which business is better than ever. Because, right now, for SMB owners, the numbers suggest that the future is looking bright.

 

MozyEnterprise Cloud Backup

 

We’re Proud to Be On the List

Top Apps Employees Sneak Into the OfficeIf you’re a fan of Mozy (and it’s hard not to be if you like simple, automated, and comprehensive backup that includes everything—even the sync—and first-class support, and all of this for a bargain), you’ve probably seen the article in Business Insider about how Mozy is one of the top 50 apps employees sneak into work. Mozy is on the list at a respectable #18.

Now, I’m not a fan of sneaking apps into work. I tend to follow the workforce philosophy that was pounded into me while serving in the military: “If it isn’t issued to you, then you don’t need it!” But today’s workplace isn’t the same. For example, with more and more employees embracing the bring-your-own-device approach to get the job done, it’s not hard to see why so many of the apps on The Top 50 Apps Employees Sneak Into Work made it on the list. Today, I don’t believe it’s so much that employers are concerned about too much goofing off on company time with these apps; instead, it’s more that IT has concerns (and rightly so) about employee privacy and corporate data security. But as employees were quick to recognize the benefits of BYOD (such as workforce productivity and the flexibility for employees to do their work from just about anywhere and at any time), employers have recognized that it makes for good employee morale when the workforce is enthusiastic about getting the job done in a way that works best for them. It’s one of those win-win situations that isn’t going to go away.

But getting back to the list, clearly, some of those apps have nothing to do with work. However, these days, it’s not always easy to know why someone downloads an app at work. For example, while one employee may be checking their Google mail to see if their recent amazon.com order just shipped, another employee may be sending a work file to their Gmail account to so that they can work on it at home later that evening . (Clearly, this employee needs to learn about Mozy and quickly download the Mozy backup software with file sync capabilities and mobile access. And after he’s done that, he needs to share his knowledge with his fellow workers and manager. (I can hear the conversation now: “Sir, Mozy is complete data protection with anywhere, anytime file access. It’s time to boost productivity, sir!”)

While old habits are sometimes hard to break, I think I am changing my ways. I don’t have any issue with someone downloading Mozy on their work computer if it helps them do their job better and they’re more enthusiastic about doing their job because they can do it in a way that works best for them. And while the military way of “If it isn’t issued to you, then you don’t need it” approach isn’t always the wrong approach, sometimes there are better ways.

But if you’re going to download Mozy on your work computer, be sure to drop a line to your IT department about the benefits of Mozy. Mozy just makes good sense. And we’re #18 on the list to prove it.

Now, if you’ll excuse me, I need to check my latest LinkedIn news…

My name is Scott and I work at Mozy

Welcome to our first anniversary of the “My name is…”, our blog series on introducing you to some of our talented team members who directly contribute to the success of Mozy. Mozy has been fortunate to win “Utah’s Best Place to Work” four times in a row. We’re successful; our products are secure and sustainable, and we value our customers. Having said that, Mozy wouldn’t be the amazing place it is without our dedicated, passionate and generous team members. We are very fortunate to be surrounded by extremely intelligent people who inspire and motivate others around them.

This time, we’d like you to meet Scott Lee, our Director of Marketing. Scott is a key driving force behind all the marketing initiatives that we undertake for our business-to-business products and channel marketing for MozyPro and MozyEnterprise. Scott has provided some key insights to how and where Mozy should position itself, in the B2B space.

My name is Scott and I work at Mozy

I define my workspace as …
Depends on the day or time of day. Sometimes it’s a desk, sometimes a conference room, sometimes the hallway.

A device I can’t live without …
iPhone.
Author’s note: I mean, if you own an iPhone then you know this feeling (myself included)! How did we ever manage without it?!?!?

When I arrive at work, I typically start off by …
Filling up my water cup…must stay hydrated. I check email, the business dashboard, and then usually wander over to the sales team to see how things are going. Then off to meetings or whatever.

My work routine is …
I am a list guy. I make a list of objectives for each quarter, then a list of weekly projects or tasks, and manage to that each day. Of course it doesn’t all get done, but it keeps me focused on the big things while limiting as much minutiae as possible. I even schedule time in my calendar for tasks as if they were meetings. I also float around a lot to talk face to face with people, hear what they think, etc. It’s crazy how many great ideas come from actual conversations! #emailhasitslimits

I do/do not listen to music at work and it helps me work better because …
Definitely do. I have Spotify or Pandora on when I’m at my desk, usually listening to classical if I’m in a heavy analytical mindset, classic rock for pounding through email, or a mix of stuff if I’m writing/reviewing content.

The best advice I can give a recent college graduate looking to do what I do is …
Work hard, work smart, work with others not against them.

Outside of work, I am passionate about …
My family (my wife and I have five children), golf, road cycling, and college sports. Go Cougars!

My eating habits are …
Better than they have been for a while. I have a weakness for chips and salsa though.

If I could be someone for a day – I would be …
Jimmer Fredette in a Utah Jazz uniform.

The “secret sauce” that makes me who I am …
Intense curiosity.