Welcome to Mozy’s App Profile, where we introduce new programs seeking to improve the way we live and socialize. This week, Mozy takes a look at ‘Trace,’ an app that enables users to track, motivate and share their action sports achievements.
If there’s a physical activity, odds are there’s an app to track and share your exercise achievements. ‘MapMyRun’ and ‘FitBit’ are popular smartphone apps that enable users to map routes, track activity, log diet and/or share performance with friends on Facebook.
Similarly, Nike+ Fuelband tracks every movement made by a person and creates goals to keep users on the go. The band itself has even become a fashion statement.
But while there are endless tracking, motivational and social apps for running or exercise, there are few—or none, to be exact—for action sports.
ActiveReplay’s ‘Trace’ is looking to change this.
“Trace is the product that we’ve always wanted,” said David Lokshin, co-founder of ActiveReplay. “People on the team grew up skating, surfing, skiing and snowboarding, and this is some of the data that we’ve always wanted [to have at our fingertips].”
The ‘Trace’ device is physically attached to a skateboard, surfboard or snowboard and connects to a smartphone app. The app is able to identify statistics like waves caught for surfers, runs and vert for skiers, tricks for skaters and a lot more. Like exercise apps, users can share achievements socially and set applicable action sports goals to improve skills.
The app isn’t public yet, but to the delight of Lokshin and the rest of the ActiveReplay family, ‘Trace’ surpassed its KickStarter goal by $11,260, raising a total of $161,260 over a 45-day span.
“[The fund-raising process] stretched the full gamut of emotions,” Lokshin said. “We hit our [KickStarter] goal, and we’re super excited to go back to building product full time.”
‘Trace’ is on-pace to be released during Summer 2014.