Category Archives: Life in the Cloud

Sketchfab Has a [3D] Vision for How Models Should Be Displayed Online

Welcome to Mozy’s App Profile, where we introduce some of the new programs seeking the way we live and work. This week, Sketchfab recreates a 3D world on a 2D screen..

Despite the amazing technological advancements you’ve seen in your life, the images on your computer and smartphone can’t fully replicate the three-dimensional world around you.

Sketchfab is trying to change that. The New York-based startup has a vision to create a website where designers can properly showcase their 3D model work as it should be–with height, width, and depth.

“There are major web platforms for each media format,” said Alban Denoyel, CEO of Sketchfab. “YouTube [is] for videos, Slideshare [is] for slides, and Soundcloud [is] for music. Sketchfab [wants] to become the online home for 3D files.”

Unlike artist video reels, where viewers only get a limited, awkward taste of an artist’s work, Sketchfab enables viewers (and prospective clients) to fully experience all of the finer graphic details–like zooming in and out, into and around every nook and cranny of the model. Sketchfab’s Sony PS4 model, for instance, provides users with a unique view of the new gaming hardware.

“3D models are incredibly engaging, and do exactly what the internet does best–convey information,” said Denoyel. “They display levels of detail that you either can’t get from a photograph, or would need multiple photographs to convey. And [3D models] give the user full control of how they take that information in, as opposed to photo and video, whose point of view has been decided on by someone other than the user.”

Sketchfab also provides users with the ability to make on-the-fly stylistic edits with the “Toolbox.” Users can choose between a shadeless or original render, as well as transforming it into a wire-frame style in either white, grey, black, or blue.

The model platform also takes 27 different 3D formats, has exporters available for most major software platforms, and each model has its own embed code. The latter means, from a social standpoint, that Sketchfab makes sharing simple. Linking or embedding a 3D model is as elementary as a YouTube link.

And there doesn’t seem to be much competition, either.

“There were many attempts to do a web-based 3D viewer before,” Denoyel noted. “But all of them required plugins, which is a no-go today.”

Considering the ease and seamlessness of the platform, the appeal of Sketchfab is universal–and has a lot of long-term potential.

While the company is still exploring various revenue models, Denoyel’s eyes are on capturing the market. “The absolute focus is to be the number one community for 3D designers on the web” he said. “Because you can make 3D models of anything, [...] 3D models will become an integral part of media in general, as well e-commerce and brand marketing, amongst other verticals [like the tech world]. Imagine going to Amazon.com, and instead of needing to click through 10 different photos to get an idea of what a product looked like, you could instead fully interact with a life-like 3D model.”

Even though Sketchfab is still in its infancy, the site is quickly becoming popular. In fact, Sketchfab’s 3D model of the new Sony PS4 received more views than Sony’s official trailer–and in just five days, the model haseclipsed the 430K view mark.

As exciting as Sketchfab’s initial success has been, the future of 3D model technology might revolutionize the types of media online users share.

“3D scanning technology will be built into smartphones, which means anyone will be able to create a 3D model,” said Denoyel. “And [users] are going to want to share their creations–the same way people want to share their photos and videos. [...]”

Denoyel thinks “that’s a pretty good place to be.”

 

 

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Three Vital Tech Tools for Self-Published Authors

Tech tools for self publishing authorsAdvancements in technology have opened up the literary world for hopeful authors. Not too long ago, the only way for writers to get their work published and distributed was with the help of big-name publishing houses. Thanks to the Internet and a variety of tools, self-publishing is now a popular and easy method for individuals to market and sell their books to the masses.

Based on discussions with some authors who have successfully self-published, there are several tech services that make the process easy. Here are the top three they mentioned:

1. Online Self-Publishing Platforms: One of the very first thing someone who wants to self publish has to find is a website that will do the printing, publishing, and distribution for them. CreateSpace and LuLu are two of the largest. Both offer “print on demand” services, which means that books are printed only when someone orders a copy, so neither the author nor the publisher is responsible for unsold inventory.

“One of the greatest benefits of publishing now is print on demand,” explains Jed Diamond, PhD, author of several books focused on helping men live long and well. Jed is the founder of the website Men Alive, and has been self publishing since the 1980s. His most recent book is MenAlive: Stop Killer Stress with SimpleEnergy Healing Tools. “In 1983 I had to buy 2,000 books to get the price per book down to a price that anyone would buy.” Diamond said. ”Now I can literally have one book printed when I need it and the price is not only reasonable, but you can actually make a decent profit.”

2. Social Media: When authors go through the big publishing houses,they get the support of a marketing team to help promote their book. When self-publishing, most authors have to do the selling themselves. Perhaps the best free way to get exposure these days is through social media. Sites like Twitter, Linked In, Google +, and the app Goodreads all allow writers to reach out to potential readers.

Bonnie Nordling is a children’s writer who is currently working on self-publishing her first book series about the time-traveling teddy bear Sir Teddy Bertie. Nordling is fairly new to the industry, and without the backing of a publishing company she had to work on getting attention through social media. ”Social media has helped me finally feel like an ‘author’ because I am linked to other authors and am constantly reading tweets and messages from people in the same industry,” Nordling said. “You get to learn about your competition, but the trick is to not let it intimidate you. Social media is fun and when ‘work’ is fun, then it is even more likely to pay off.”

3. Cloud/Data Backup: Authors don’t write a book in one sitting (at least not most of them). It takes time and effort. It takes several drafts and edits. So what happens if someone is three-quarters finished with their newest book and their computer crashes? That’s where cloud and data backup services come into play. By having their writing backed up somewhere other than their computer, a crash or accidental deletion becomes much less disastrous.

“My computer only had to scare me once with that blue screen of death before I started to back up on the cloud every time,” says Dr. LeslieBeth Wish, self-published author of several self-help books for women and love, including the upcoming Adventures of Almost Smart Cookie. “Using cloud technology also frees up your computer space, which is often needed for authors.”

Conclusion

Diamond, Nordling, and Wish all agree that online publishing sites, cloud, and social media are extremely important for authors who want to self-publish. The beauty of self-publishing is that it allows anyone to write a book and get it published. However, in order for it to actually be purchased and read, authors have to do a little more than just ink their stories.

 

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Crowdsourcing a Job Online: 3 Tactics on the Cutting Edge

Crowdsourcing a job onlineThe in-house project has become an online event. Global crowdsourcing has arrived.

If it’s been a while since you’ve checked in on the state of online crowdsourcing, you may remember it as a realm mostly dominated by graphic-design competitions. But these days, the new frontier for the competitive crowdsourced project includes building mobile apps, websites, architecture, and engineering.

What does crowdsourcing promise however? And how can small-business owners best take advantage of the professionals who’ll respond to a job once it’s posted at one of the many online platforms that serve as networks for these projects?

To find some answers, we turn to one expert in the industry, and break out a trio of tips to bring your crowdsourced-project dreams a whole lot closer to coming true.

Resources on the Cutting Edge: Crowdsourcing for SMBs

“More and more businesses are turning to crowdsourcing to build their infrastructure and complete jobs online, removing the often prohibitive barrier of hiring full time,” said Nikki Parker, a regional director at Freelancer.com. “For many, however, the growing world of crowdsourcing is uncharted territory — until you complete your first job, it can appear quite daunting.”

Here are three key steps to keep in mind as you plan your first crowdsourcing project:

1. Have a Solid Plan and a Clear Project Brief: Before you post a job to a freelance community, it’s vital that you have a clear idea about what your project is and what needs to be done. Refining your brief and running it under the eyes of some friendly freelancers, offline at first, will help you to set ensure a solid foundation when you take the posting live. This dramatically increases the chances that your work will be executed to your exact requirements. Your freelancers will, of course, have some suggestions and opinions of their own, so collaborate with them and make the most of hiring an expert.

2. Get to Know the Candidates: Each freelancer has his or her own expertise, skill sets, and work habits. It’s important to establish what those elements entail before working together with any individual or team. Choose your freelancer(s) based on his or her advertised skills, work experience, and customer feedback — don’t rely solely on their hourly rate or bidding price.

3. Be Upfront with Payment Details: Set up a third-party payment process to protect your business (and provide security for the freelancers you hire). Consider milestone payments — which work in a way similar to an escrow service. With milestones in place, money will only be released once the work has been successfully completed, each step along the way. On both ends of the relationship, transparency and security in payment processes is paramount — it goes a long way toward ensuring that you get the most out of crowdsourcing your job online.

 

One thing should become clear as you consider the above tips, Parker said: “Whilst global crowdsourcing is a relatively new tool for doing business, the tips and tactics for making it a success remain in essence the same as how we have always done business.”

That’s an encouraging note. It means that although the way technology is changing project bids, bringing them to the cutting edge, your already proven skills are still crucial to success — identifying strong candidates and bringing in talent that creates a product well representing your business. New tools, longstanding best practices —  for small-business owners the two combine for a more powerful way to get the next job done.

App Profile: Power People’s Presence Aims to Recycle Old Mobile Apple Products into Home Security Hardware

Welcome to Mozy’s App Profile, where we introduce some of the new programs seeking the way we live and work. This week, a Presence breathes new life into old Apple products.

Presence AppThe public’s decade-plus enrapture with Apple products has left millions of old iPods, iPhones, and even iPads sequestered to dusty drawers and closets everywhere. Yes, these products–in their heyday–were expensive and awesome, but now that they’ve been supplanted by a new generation of the product, they’re more or less useless. Instead of letting them collect dust, or worse, giving them away to someone who would actually use it, Presence by People Power, has an alternative suggestion: turn it into a remote, home security camera.

Turning a seemingly defunct mobile Apple product into a security system might appear to be an odd hack, but Presence’s inspiration actually exposes the commonplace, expensive hurdles involved in securing our homes.

“My mom’s house was burglarized twice last year. The thieves took her jewelry, laptop, and some cash, but even worse, they took away her belief that she was safe in her own home,” said Gene Wang, CEO of Power People. “After the second break-in, I helped my mom buy a security system, which cost us about $1,800 upfront, plus $48 per month.”The installation wasn’t just expensive, it was time consuming. “I watched as the installer took 1.5 days getting the system working and thought: There must be a better, cheaper, simpler way to make people feel safe in their homes.”

With Presence, Wang believes he can offer people an inexpensive (free, in fact) alternative to a usually expensive problem. Unlike most home security systems, Presence can be “installed” with a free download via the iPhone app store.

Some of the key features of Presence includes:
- A camera with two-way audio and video
- Motion detection with notifications
- Seamless dispatching of video clips to your personal email
- Security and privacy controls
- A variety of “if-then” rules
- Home and away mode
- Front or back camera remote control
- Multiple cameras per account
- How-to videos as well as online help

And while the competition is deep, Presence has one substantial advantage: it’s free. On the big brand end, companies like AT&T and Comcast have entered the home security market with Digital Life and Xfinity Home, respectively. But unlike Presence, the services are not free (i.e. setup charges and monthly fees), and involve heavy installation. Wang also mentioned startups like SmartThings and LogMeIn, as well as other small companies like Nest and Dropcam–however, again, their services are not free.

In regards to what to classify Presence as, Wang prefers to call it a “platform”–not an app. The CEO created a developer portal to the site, which offers the platform’s API so that developers can add their own hardware and software creations.

“By making Presence a ‘platform’ instead of just an app, we’re going to do far more to bring the ‘Internet of Everything’ to everyone.”

To download the free Presence platform application, visit the iTunes Store.

 

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HIPAA to Healthcare Professionals: Get On the Cloud

HIPAA to Healthcare Professionals - Get On the CloudAs the healthcare industry goes digital, the mountains of paper documents are becoming weightless records stored in the cloud. This change is beneficial to both doctors and patients alike, helping to save time and money, and making processes much simpler. While many healthcare providers have embraced the digital changeover, some are still lagging behind. Now Congress is making sure they get on board.

Driving the migration of records to the cloud are two laws, HIPAA (the Health Insurance Portability and Accountability Act) omnibus and ARRA (the American Recovery and Reinvestment Act). According to Scott Good of Forbes, “by 2015, all medical professionals with access to patient records must utilize electronic medical and health records (EMR and EHR), or face penalties.”

Moving medical records to the cloud isn’t just about compliance. It’s also opening up new opportunities to care for patients.

Matthew Toohey is a pediatrician for a private practice in Pennsylvania and the co-founder of the website PediatricianNextDoor.com, which provides information on medicine and parenting. Toohey began his career with a practice that did not use digital records and has now moved on to one that does.

“This is a whole new frontier. It’s all new to the industry and it’s evolving so fast,” Toohey said of electronic medical records (EMR) and cloud-based services. “It can change the whole makeup of how people practice medicine. You can have all of your patient records on an iPad and access if from anywhere. Cloud-based services can eliminate a lot of headaches.”

Toohey said another benefit of healthcare going digital is that it’s much easier for doctors to fill prescriptions because they can do it with the click of a button rather than having to call it in. Also, several practices are now able to provide “patient portals” which allow patients to access their records from their home computers.

As far as why some healthcare providers have been reluctant to switch to EMR and cloud computing, Toohey believes it could be due to security concerns or simply a lack of knowledge about the benefits.

HIPAA is taking security concerns into account, however, by creating a 10-point checklist to determine if a cloud provider is is up to its standards. Some of the requirements include specific security procedures, encryption of data, regular monitoring, disaster recovery, and more.

Note: Mozy can help businesses become HIPAA compliant. Get more information here.

 

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New ‘Bondsy’ App Aims to Create Trade Marketplace / Social Network Hybrid

The Bondsy AppGrowing up, many people had hobbies focused on collecting, whether it was stickers, sports cards, pogs, or even Beanie Babies. But arguably the most important aspect of a hobby was the ability swing trades with friends. The objective, of course, was to acquire a coveted collectible– the thrill was in the hunt.

The new app Bondsy is the grown-up version of this. The iPhone app is a unique, user-friendly marketplace-meets-social -network that enables users to list unwanted items (e.g. a pair of pink headphones) to a trusted environment of interested people.

There doesn’t appear to be much competition either. Craigslist, the internet’s reigning place to quickly (and cheaply) pawn off unwanted goods, is often too seedy for even the most genuine transaction. And while Facebook’s “Marketplace” is certainly a more friendly online community, any “available items” status would inevitably get lost in the mix with the incessant influx of Buzz Feed links, funny cat videos, and ex-girlfriends’ tropical vacation photo albums.

The app itself is simple to use. To get started, a user just needs to snap a photo, write a caption, and add one or more price tags. Price tags are completely free form, allowing users to ask for whatever they might want (not just money). In addition, users can also set different price tags for friends, and even friends of friends.

But perhaps the most interesting feature of Bondsy is its “trade” option. While people can use Bondsy to sell items, the app encourages users to make a trade. To help facilitate this, users can create a list of “wanted” items as a potential return. This truly brings everyone’s childhood full circle in the mobile age.

Bondsy’s origin only adds to the genuine nature of the transaction-based social network. Diego Zambrano, the co-founder of Bondsy, accidentally came up with the app idea out of personal necessity.

“In 2007, I was moving from Brazil to New York and I didn’t want to bring anything with me. So when I decided to get rid of all my stuff, I had an insight. There were a lot of marketplaces out there, but I wanted to offer my things to my friends first. So, I came up with a hack.”

Zambrano used Flickr to upload photos of his unwanted items, and then emailed all his friends a link to it. However, instead of responding to his email, Zambrano noticed that people were directly commenting on the photos. At that moment, he knew he had created a new social experience.

The proud co-founder believes that Bondsy will be a success since users are naturally more comfortable transacting with friends, but also because there are more layers to the app than people think.

“You stumble upon things you might need and want, but didn’t know it. You can get to know more about your friends and their taste. It sparks conversations.”

 

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Pivoting Can Even Work for App Companies

Nokia Cell PhoneIn the long history of innovation, there have been some incredible instances of companies pivoting to a different niche. Perhaps the most startling pivot was Nokia, which despite being the leading mobile phone maker from 1998 to 2012, was originally a small-town Finnish paper and rubber manufacturer.

But while technology companies of today might not so drastically change their infrastructure, even one-beat smartphone apps have successfully overhauled their outlook to adjust to growing tech and mobile trends.

Arguably the most notable example of an app successfully pivoting, is Instagram. Instagram was originally conceived as “Burbn,” a check-in, location-based tool. Unlike Foursquare, its main competitor in this space, Burbn enabled users to share filter-enhanced photos. Co-founders Kevin Systrom and Mike Krieger quickly realized that users were more intrigued by the photo sharing aspect of Burbn than the check-in function. It was from that insight that Instagram was born. With over 100 million active users, and its historical $1 billion acquisition by Facebook, Systrom and Krieger were wise to pivot.

When Feathr launched in 2012, many people had a similar reaction: I should have thought of that. The app’s original focus was to digitally re-invent the traditional, and archaic business card, while also implementing a social, share function. But co-founder Aidan Augustin decided to point Feathr in a different direction in 2013, repositioning it as an interactive tool for corporate conferences. With Feathr, users are quickly able to access cleanly designed profiles for conference speakers, exhibitors, and other attendees, while also seamlessly connecting via LinkedIn and Twitter. Suffice to say, Feathr has vastly improved its app, and in doing so, could potentially revolutionize the vCard in the process.

Even though Qwiki, which was essentially a “video meets Wikipedia” tool, had been a heralded iPhone app since its inception in 2010, founder Doug Imbruce wasn’t satisfied. Imbruce yearned to compete with video-based social apps, like the Twitter-backed Vine. But instead of implementing Vine’s 6-second, GIF-style approach into his app, the founder went in a slightly different direction. With the new Qwiki, users can create a quick video (or slideshow) sourcing photos from one’s iPhone camera roll, and without any prior editing software knowledge, turn a folder of cute nephew baby pictures into a short video. Users can then share the video with friends, family, and the world (if you really wanted to).

 

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As Distance Learning Grows, Technology Follows

Online Education

Master Sergeant Eric Madden has been in the Air Force for 16 years. He’s currently stationed at Joint Base McGuire-Dix-Lakehurst in New Jersey as a Health Service Manager in the Medical Group. With a job requiring frequent travel, Eric never thought it would be possible to perform his duties while also pursuing a college degree. But thanks to the technology of distance learning, he’s currently enrolled at Burlington County College.

“The only way I would be able to complete my degree is with distance learning,” Madden explained. “With how much military members move around it would almost be impossible to finish your degree without being able to take classes online. Distance learning makes it so you can stay in one school and meet all your requirements and not have to worry about transferring.”

Madden is hardly alone. According to the 2012 Survey of Online Learning conducted by the Babson Survey Research Group, the number of students taking at least one online course is now more than 6.7 million.

“The rate of growth in online enrollments remains extremely robust, even as overall higher education enrollments have shown a decline,” said study co-author Jeff Seaman, Co-Director of the Babson Survey Research Group.

As the demand for online learning increases, higher education publishing companies have been forced to keep up, creating new ideas and technology to make the distance learning process easier for both teachers and students.

Pearson Learning Solutions has created an Online Learning Exchange, which provides teachers shareable and editable course content and materials to use in distance education courses.

“Learning is no longer limited to four walls – learning can happen anywhere – and it already is happening everywhere, everyday,” said Todd Hitchcock, Senior Vice President of Online Solutions for Pearson Learning Solutions. ”The growth of online learning underscores this need for quality, flexible education programs that meet the demands of our 21st-century workforce.”

Now that he is able to get his degree, Madden feels as though it will help him become better prepared for his everyday duties. He also looks towards the future, and when he retires from the military the degree will make him much more marketable.

Madden encourages other members of the military–or anyone else in a situation where they cannot physically make it to a college campus–to consider distance learning. “This is a huge plus because it gives you education for your job and for your future,” he said. “It is also a big deal for the military. Distance Education helps individuals contribute at a higher level.”

 

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Live from Your Living Room: Streaming Concerts

Live from your living roomThe lights come up, the crowd erupts, and jazz musician Walter Smith III steps onto the stage at Berklee College of Music in New York City. Smith III plays hundreds of gigs a year, so the sights and sound are familiar, but there is one thing about this show that’s different from all the others: it’s being recorded and streamed live over the Internet.

Live streaming of concerts is a growing trend in the music industry today, thanks to the increasing technology that’s available, according to Darren Lieberman, Senior Manager, Business Development & Music Partnerships at Livestream. Livestream, a platform that allows users to view and broadcast live video content, sells recording products to producers as well as broadcasting live shows on its website.

And despite what many may think, it’s not too difficult to stream a concert live for millions to see at home.

“At its simplest form — if you have a solid internet connection with enough bandwidth, a computer meeting our minimum specs running our free software, and a webcam, you can go live pretty instantly,” Lieberman said. “Just over the last 3-4 years we’ve seen a huge uptake in artists using live streaming. And as the technology gets even better and the costs to stream shows get lower, more and more artists will continue to jump on to the trend.”

Smith III jumped on the trend for his March 7 Berklee show, which was part of NPRMusic’s The Checkout – Live at Berklee, which brings critically acclaimed, New York-based Berklee alumni back to their alma mater for concerts to be streamed live online and on the radio.

Amy Schriefer, Sr. Product & Events Manager of NPR Music, said she also believes streaming live concerts is a trend that won’t be going away anytime soon. “As the industry changes and budgets shrink, we’re hearing from more artists that it just makes sense to do one show that reaches dozens of markets on the web and on the air,” she said. “The majority of our live webcasts are done in partnership with our member public radio stations, providing exposure on multiple platforms. The Checkout Live series, which features live jazz shows from venues, including Berklee, is aired on WBGO and webcast simultaneously on NPR Music.”

Smith III, who just released the new album found his show to be a positive experience. “It works well because people who wanted to go to the show but couldn’t can now see it. Whether they can’t make it due to distance, lack of tickets, or other reasons, this gives them a chance to see the performance.” It also doesn’t hurt that the musicians don’t have to do anything differently for the streamed shows — except maybe shorten a song or set here and there, he explained.

Lieberman echoed Smith III’s comments about these types of shows benefiting fans, but he also said they’re good for artists. “Not only is streaming a concert a way to attract new fans who may buy tickets to a future show, existing and new fans alike can follow an artist’s account on Livestream to be notified when they announce an event and go live with one.  This is a great way for artists to re-engage their existing fans and stay in touch online through social media and Livestream,” he said.

While Smith III said he believes video of concerts will continue to grow, and hopes the majority of it will be aired by organizations like LiveStream and NPR who allow the artists to have “control of the content.” If such legal streaming of concerts continues to grow it may cut down on the amount of concert clips posted online that are unauthorized, he said.

As for whether or not he plans to do more live streaming shows, Williams III said he might, but certainly doesn’t want to do too many. “I wouldn’t want every concert recorded,” he explained. “One every now and then is good.”

And this one was very good. Check it out at NPR Music.

 

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Where to, Bub?: Geo-Locating ‘Hailo’ Taxi Cab App Expands to New York City

Taxis in New YorkNew Yorkers are a people who appreciate convenience. Take, for example, its omnipresent taxi cab fleet. Be it a 4 AM flight out of John F. Kennedy Airport, or a 5 AM (ahem) last call at a club, there’s a good chance you’ll find a yellow Ford Crown Victoria–or ten.

But New York City is also a constant survival of the fittest. There’s always a little competition while trying to hail a cab, and sometimes you just can’t beat out the crafty veterans. The popular app Uber has tried to attract some fed-up taxi customers, sending a geo-tracked limousine service to your door or street corner. But for most folks, an on-demand limo is just far too much more expensive than the traditional metered cab.

In an attempt to keep up with the times while maintaining the comparatively reasonable costs, Hailo, another geo-locating taxi app, has recently struck a deal with New York City cab companies. Now, New Yorkers will be able to track taxi cabs in their direct vicinity, and with the touch of a button, “hail” them from the comforts of their home, cubicle, or even local bagel shop.

Hailo works just like Uber, but with yellow cabs instead of black Town Cars. A customer can see how many available cabs there are in their area, what the wait time would be, instantly hail the car of choice, and store their credit card information so that payment is seamless. Even though taxis in New York are unlike any other city in the world, “Hailo” is not a neophyte when it comes to big-city cabbing. The company currently works with the taxi fleets in Barcelona, Boston, Chicago, Dublin, London, Madrid, Tokyo, and Toronto.

But the app isn’t just for passengers. As Hailo points out, taxi drivers spend a lot of time trying to find passengers too, and now with the app, taxi drivers will be able to have a far better idea of where needy passengers are located, which will cut down on the fickle nature of the business (and gas expenses).

Visit the Hailo website here, or take a moment to watch their introductory YouTube video. As an additional bonus, if you sign-up for the app now, Hailo will deposit a $10 credit into your account.

Download Hailo for free in the iTunes Store or the Google Play Store.

 

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