Most small businesses aren’t backed by angel investors or the deep pockets of venture capitalists. They’re financed by their founders, gifts and investments by friends and family, loans from a neighborhood bank, and the owners’ personal credit cards. These companies don’t have the resources to cope with a disruption in their cashflow.
One report found that downtime costs small businesses $55,000 in income every year; that doesn’t even account for the cost of paying employees who can’t work without access to systems or paying them overtime to catch up when systems come back online.
The loss of income associated with an outage can even drive a small company out of business. That’s why it’s important to view data protection as a means of protecting not just your data, but protecting your business.
Even small disasters cause big problems
Natural disasters don’t have to be big enough to draw national news attention to cause big problems for small business. A minor windstorm can down branches and knock out power, shutting you down for a day. A water main break can flood the streets, making it impossible for your employees to get to work.
Either way, without a plan, your data may not be available or your employees may not be able to get to it.
Small businesses are targets of hackers
Your data may also be at risk due to insecure computers at the office. Small businesses aren’t too small to be the targets of hackers. In fact, because small businesses often don’t invest in strong defensive measures, they’re a popular and vulnerable target. One security vendor’s study found that more 40 percent of phishing emails targeted small companies, with trends showing an increasing focus of attacks at small businesses.
A ransomware attack can literally leave you unable to access your data. These attacks encrypt your data, making it unreadable without a key—which the attacker will happily provide, if you pay their ransom. Organizations including hospitals have been forced to pay up to recover their data.
Cloud backup makes data always available
Many small businesses don’t even create data backups, or have never tested restoring from backups, considering it too complicated. It’s simpler to use a cloud storage service like Mozy by Dell, which makes files available from anywhere. With cloud backup, local disasters don’t prevent you from accessing your data. Backups can happen automatically, even throughout the day, and the cloud provider makes sure full security measures are in place to protect your files. If your local data becomes inaccessible, whether because of a natural disaster or ransomware, you can always access a good copy of your files from the cloud.
Viewing the cost of data protection as a cost of doing business is more cost effective than paying for emergency services that cost more and may not be able to recover all your data. With cloud backup, no matter what the weather outside, you’ll always be open for business.