Food Trucks and Social Media

Whether they’re hawking donuts, tacos, Mexican food or fish, food trucks have started to become commonplace in many cities in the United States. Coinciding with the increase in the number of food trucks is the ubiquity of social media. Given that food trucks often move to multiple locations during the day, outlets like Facebook, Twitter, Foursquare, and Instagram are the perfect tools to help hungry customers find the meal they’re looking for. These apps also lend themselves to telling the stories of these trucks, with great pictures of food on the grill, check-ins from trucks that have just parked and are open for business, and posts with the schedule for the upcoming week. Without these tools, it’d be much more difficult for food trucks to connect with their audience, especially because they’re often open for business in different locations each week.

 

Food Trucks and Social Media - Mozy

 

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