Online Work is Driving Jobs: Skilled Professionals Leveraging Connectivity

If your work is focused on the games people play, the way they protect their information, or how to sell them the things they want to buy, then a new report says there’s good employment news on the horizon.

Online Work is Driving JobsWhile several states’ unemployment rates dipped below 7%, the national unemployment hovered at close to 8% at the the start of November 2012. But a recent report by Elance —  a company working to connect freelance talent with employers online — indicates that independent skilled professionals are making headway by working for themselves.

The focus, the study shows, is in the gaming, security, and sales/management sectors. Let’s look at what the numbers can tell us.

Sectors in Play: Gaming, Security, Marketing

Who’s reaping rewards from online employment, according to Elance?

— Game-makers for one, and professionals with the skills to implement the gamification that has swept through online consumer-facing online platforms. Game developers have seen an 88% increase in demand for their skills since 2011. Programmers: 76%.

— Protecting valuable information has become a critical concern. News stories continue to impress upon companies and consumers how much there is to lose to hackers and black-hat online operatives. Demand for security engineers increased 448% this year, and analysts have seen a 326% jump in their work opportunities. Managing security for a company’s web operations? Professionals with that skillset experienced an 87% jump in demand during the past 12 months.

— And then, somebody’s got to sell all these ideas and end results. Social-media marketers saw a 157% increase in demand for their talents. Lead generation ticked upward some 136% since 2011. And that’s out in front of demand for IT, a typical front-runner in these kind of metrics.

Explaining the Increase, Measuring the Results

The report, issued on Nov. 14, indicates that even in economically hard-hit areas the numbers are hopeful for these skilled professional workers.

For example, in Carson City, Nevada, unemployment numbers are staggering. U.S. professionals in the area have suffered under 11.6% unemployment during the recession. In Port Saint Lucie, Florida as well, 11.4% unemployment has been the reality.

Online jobs are one answer to the scenario, according to the study.

— In Carson City online-work earnings have grown by 784% in 2012 over 2011, thanks to online work.

— In Port Saint Lucie, the report shows 168% growth.

“Demand for sales and marketing talent has actually been surging for the last several months,” says Rich Pearson, chief marketing officer at Elance. ”We believe that it’s a direct result of increased competition for attention online and in mobile.

“The rationale for the growth in game developers and security experts is a little less clear,” he continued. “We believe the latter is driven by an acceleration in businesses using cloud services who want to make sure they are doing so safely.”

 

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