Back Up, Don’t Smash Up!

Imagine if someone offered you a shiny new MacBook (or PC, if you don’t follow the Cult of Jobs) to replace your dinosaur of a laptop. You’d jump at the chance, wouldn’t you?

But what if you had to hand it over right there, along with all your files, documents, pictures and music that you had stored on it? And what if you then had to smash it to pieces and watch all your work be destroyed right in front of you?

It turns out that mom was right. It really is what’s inside that counts. Our research shows that people in the UK valued their data, on average, at £12,484. Suddenly the swap doesn’t seem such a good idea, does it? Of course, if you’d backed up your data, all you’d be handing over would be worn-out keys and a smudged screen.

Our team in the UK took to the streets of London to tempt a stream of commuters with an incredible offer: a brand-new MacBook – if they smashed up their old laptop right there. Was anyone confident enough in their backup to take our challenge?

Check out what happened in our video: