My name is Tony and I work for Mozy

To continue our series “My name is ____ and I work for Mozy” – we’d like to introduce you to Tony Patrick, PR Manager-extraordinaire. Tony is based in our London, England offices and he is the shepherd of Mozy Public and Analyst Relations and social media for Europe, Middle East and Africa (EMEA).

Side note from author: I should warn you that since Tony is a sophisticated Englishman, he’ll have all kinds of spelling mistakes in his English ;) … needless to say, since Tony is one of my personal favorite people at Mozy, I have to grab at every chance to razz him!

My name is Tony and I work for Mozy

I define my workspace as …
A sophisticated city desk / A posh bus stop

A device I can’t live without …
A pen – I listen with my pen and think with it too

When I arrive at work, I typically start off by …
As the majority of the team is in a different time zone, I start the day with a full inbox. By the time I get to work, I’ve gone through everything on my iPhone, replied to anything quick and prioritised what needs urgent attention. I’ll also have gone through the major news stories for the day and worked out where we should be commenting. The first couple of hours in the day are all about actioning that – and drinking tea!

My work routine is …
I really don’t have one. In PR every day is different depending on what’s happening in the world and in our business.

I do/do not listen to music at work and it helps me work better because …
I’m more likely to be listening to the news than to music during the day. I start with BBC Breakfast and Daybreak for the TV agenda first thing in the morning and then spend an hour or so on each of the major radio stations during the day. I have to turn it off when I write though or stray words from the announcers can creep into what I’m writing.

The best advice I can give a recent college graduate looking to do what I do is …
1) Start early! Take as many work-experience placements as you can whilst you’re studying, it saves you time when you’re ready to start work properly.
2) Take as many opportunities to write as possible – try blogging on a favourite topic and get a feeling for what it’s like to write to a schedule.
3) Don’t send out boring CVs – this is your chance to demonstrate your creativity.

Outside of work, I am passionate about …
I got a new puppy about six months ago and a lot of my spare time is taken up either taking care of him or repairing the things that he’s broken. I also do voluntary work and exhibit an unhealthy interest in pop culture.

My eating habits are …
Bad!

If I could be someone for a day – I would be …
Tim Berners-Lee. When I bake something or build something for the house, I get a huge amount of satisfaction from thinking ‘I did that’. I think it would be incredible to be able to think the same thing about something as huge as the Internet.

The “secret sauce” that makes me who I am …
I call it ‘creative pragmatisim’. For good campaigns, you need to think creatively – but you have to keep your goals in mind and make sure that you’re supporting the business – and there’s no room for being precious.