If you’re out and about this month, keep an eye on your stuff – as December is the most common month for items to go missing. And, more precisely, keep a tight grip at 6:00 p.m. on Saturdays, as that’s the time when people are most vulnerable to loss.
According to our new research, Americans will lose $39 billion worth of items this year – the average person in the U.S. has misplaced nearly $250 worth of possessions in the past 12 months.
Proportion of total number of items lost nationally
It’s most important to keep an eye on your electronics as 70% of people have lost a data device such as a smartphone or laptop. In fact, the smartphone is the item most commonly lost.
Of course, it’s not just the device itself that you may never see again. Photos, documents and all manner of other irreplaceable information can disappear with it. And the majority of people taking part in our survey told us that it was losing their data that upset them far more than losing the device itself.
So, if you’re heading out this Saturday, make sure you’re prepared! Make sure that the stuff on your device doesn’t contain the only copies of your pictures and other data. Sync your phone and backup your laptop – it’s simple to do and it’s free with Mozy if you visit mozy.com/home/free. To find out more about the lost and found items from our research here in the U.S. and around the world, head to mozy.com/lost.