People like laughing, and people also like apps. So when comedians/entrepreneurs Chris Duffy and Brian Perry announced the creation of Paperweight Magazine, a comedy magazine app, it seemed like a logical endeavor–not the potentially revolutionary one it might become. Despite there being a plethora of humor-inspired apps and mainstream comedy newspapers, magazines, and websites, there isn’t an app that is solely devoted to hilarious written word. This is what makes Paperweight Magazine so exciting–there is literally nothing like it.
Unlike McSweeney’s or CollegeHumor, which started as a print journal and a website, respectively, and were subsequently forced to generate tablet-friendly versions to keep up with the times, Paperweight Magazine is app-first. In fact, there will be no Paperweight Magazine website (or print version, for that matter). But this is all intentional. “The biggest advantage we see to creating an app versus a website is that it allows for more interactive possibilities,” said Chris Duffy, who is Paperweight’s head writer and editor. “It allows our pieces to have more of the reader’s focus and not resort to cheap bits to keep someone’s attention from wandering every half a second.” Even though apps are certainly the wave of the near future, Duffy did admit that “figuring out how content can be shared socially [is] something that we’re working on right now,” and could be an initial challenge.
Social sharing hurdles aside, Duffy and Perry are confident that embracing the app format will separate Paperweight Magazine from what seems to be a saturated comedy market. “We’re focused on building an app that bridges the divide between static articles and interactive content,” said Brian Perry, who is the lead developer. “We’ll have articles and cartoons, but we’ll also have pieces that could never exist on a web page or in a printed magazine. Great humor contains an element of surprise and we’re building a magazine that will surprise readers with its capabilities. It’s going to be a magazine that can talk back to you.”
But Paperweight Magazine isn’t quite a reality yet, as it is still looking to raise the proper funds via Kickstarter to get it off the ground. The good news is that the app magazine is just a week-plus into its fund-raising effort, and has already accumulated more than 79% of its target goal ($11,839 of $15,000). With 15 days to go, it’s a good bet that Paperweight Magazine will raise the full $15,000 (or more), and Duffy and Perry will finally see their dream come true.