The year’s nearly half over, and small business owners are likely looking eagerly ahead to a summer break to recharge their batteries, refuel their relationship, and rethink their businesses. To prepare for that break, it’s time to start looking for invigorating summer reading, and that includes finding the best business books for small businesses.
Maybe you’re chasing a new angle on web marketing, or seeking innovative sales insights for your team. Maybe your staff just needs a refresher on general business practices. In all cases, these books below will help offer plenty of new knowledge and wisdom to drive your company’s fortunes ahead for the rest of the year.
A Company Of Owners: Maximizing Employee Engagement: Dallas, Texas-based PhD and sought-after keynote speaker Daren Martin has written a very helpful book for business owners on best practices in working with employees. How can an SMB owner motivate and captivate employees, to try to turn them into business owners? Martin’s book (his second published this year) lays out clear insights and thought-provoking solutions to better manage a small business’s most important assets—its employees.
Tech PR Blueprint: How Any SMB Can Become an Industry Giant: Written by public relations pro Dave Costello, this book shows SMBs how to use technology and great PR tactics to help your company earn brand awareness, product reviews and industry recognition. Costello writes about successful PR and marketing strategies that he’s used for hundreds of clients, using modern web marketing practices like content marketing, SEO, and social media. For SMB owners who feel they are falling behind on modern Internet marketing practices, this book’s a sure winner.
Small Business Financial Management Kit for Dummies: Yes, it’s one of those “dummies” books, but one that can help any small business owner in the challenging world of financial management. How does a business owner best decide whether to invest in new capital expenditures or make some quick talent hires instead? The answers might lie in this guide that helps an owner understand the company’s financial status, how to plan budgets, manage financial forecasts, get a handle on cash flow, best ways to increase profits, and much more.
#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness: #AskGaryvee is the latest great book from social media entrepreneur Gary Vaynerchuk. This self-made hustler has written other essential business books, delivering insights earned from his background as a wine store owner to a multi-media superstar in the world of fast-moving Internet and media businesses. Gary writes with a plain, clear, and sometimes hilariously profane urgency, encouraging business owners to take risks in new avenues and find new ways to succeed in business.
These are just among the many new books that have been published in 2016 around the needs of small business owners. If you’re not an avid reader, and have missed some of the classic business and leadership books, here also are a few quick links to get you up to speed.