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SMBs and iOS7: Tips to Adapt to the New Look and Feel

If you’ve spent untold hours developing a good mobile app, how do you react when the operating system changes the way it looks and works almost completely?

That’s a question that small-business owners have to answer when it comes to iOS7. Love it or hate it, the radical aesthetic and functional changes to Apple’s mobile working environment are here to stay, and for businesses with iPhone or iPad apps, it’s time to prepare users for app redesigns as well.

iOS7

Image Source: Apple

But SMB customers aren’t always early adopters, and if they’ve come rely upon your mobile app as a go-to service, you don’t want to lose them while they’re catching up to the technological times. So, how do you please everyone, without (a.) falling behind the forward leaners or (b.) outstripping the more cautious among your clients?

We turn to some experts for tips and advice on what to do to adapt to the iOS change and also keep your users happy.

Version Shock: 3 Tips for Avoiding It an iOS7 World

Recent reports suggest that nearly 1/3 of Apple users still haven’t upgraded to the newest version of Apple’s operating system. Some people just aren’t ready for the change, and there were even early reports that the operating system made some users feel sick to their stomachs.

On the other hand, as a business owner with customers that fall into that other ~70%, you can’t let the change-resistant overstate their case. So, how to walk a line?

Here are some tips, with guidance from developers at Roambi, one company that has been building business-productivity apps for iPhone since the very beginning of the App Store.

  1. Make sure the current version of your app is up-to-date. It may be hard to do while your app-development team is working to create the newest version of your app, but it’s important to perfect the existing version of your app before moving on to the next version. Any bugs or glitches should be fixed now so that you can focus on the next iteration of your app.
  2. Notify your customers. Not everybody is an early adopter, and this newest version of Apple’s operating system represents the biggest design shift from Apple yet, so make sure your customers know why you are changing your app and have an idea of what to expect. Sending an email to your user base or making a video tutorial with FAQs will be essential.
  3. Listen to your users. Even Apple’s newest edition of its operating system wasn’t perfect the first time around. Be prepared to receive feedback from your users on your new app and make notes on what can be improved for the next time you want to push an update.

Whether it’s you that codes for your small business or you work with tech-savvy team, if you’re ready to sink into some deep app-redesign, avail yourself of this set of key project notes from Apple’s development pages — including further advice on keeping iOS6 support intact.

Create and innovate, and with a quiver full of these tips you’ll know you’re aiming for the bullseye when it comes to new adopters, but still hitting the mark for your users who want to stick with iOS6 a little longer.

 

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