Tag Archives: business backup

Vote for Mozy – Small Business Influencer Awards

Small Business Influencer AwardsMozy’s MozyPro cloud backup service for business has been nominated for a 2013 Small Business Influencer award in the “Apps” category.

The 2013 Small Business Influencer Awards “honor companies, organizations, vendors, apps and people who have made a significant impact on the North American small business market.”

We need your help! Click here to cast your vote for MozyPro cloud backup in the Small Business Influencer awards. You can vote once every 24 hours between now and September 9, 2013, when the voting will close.

93% of all companies that suffer significant data loss close within 5 years. Traditional backup solutions can be expensive and take weeks to implement, leaving small businesses vulnerable to revenue and productivity loss. MozyPro was designed specifically for SMBs.

Over 100,000 businesses trust Mozy to back up their data. Many of these customers are small businesses who use MozyPro to ensure that their data is safe and secure and is being backed up on a regular basis. One of these businesses is Dr. Earl, a dentist in Las Vegas, Nevada. Learn more about Dr. Earl’s Mozy story in this video:
 

Business, Marketing, and Big Data: 5 Key Tips for Bringing Them Together

Business Marketing DataThe explosion of social media and online/mobile commerce over the last few years has created a treasure trove of information. For many leading business people, deft analysis of this “big data” is the new key to making better business decisions.

Whether you’re a three-person shop or a sales force of dozens, one of the key benefits of big data is that its massive analytical potential can lead to the discovery of results-oriented patterns within massive sets of incoming information — exactly the kind of material that social media and commerce-based sites tend to generate.

But how to leverage it?

It’s not enough to simply amass the raw info.Strategists from small-business owners to large enterprises need to integrate that big data with the “on-the-ground” tactics.

To get a start on that, we turn to several experts who are working on the tools to effect just this kind of integration. They bring us five tips for better marketing, using big data as a primary approach.

Bringing Big Data to the Marketing Table

We turned to Mark Cerullo, senior manager of Campaigner email marketing, to help isolate the five basic principles to help owners achieve those goals in the big-data realm.

  1. Standardize Best Practices. Big data can give you a dynamic, real-time view into the behavior of prospective buyers. Use it to help discern content type, frequency, and sequences that yield the best results. For example, if your data reveals that a video demo followed by a personalized email yields the best results, standardize the practice.
  2. Segment for Success. Use big data to segment your audience into specific subgroups. You can combine a number of data factors — such as job title, location, items and services purchased, or pages viewed — to create an audience segment. You can then create highly targeted communications specific to each group. For example, you can deliver tips specific to CMOs in a specific industry or create a bundled offer to buyers who have purchased a specific product or service in the past.
  3. Up Your Game with Integration. Integrate information from different systems to capture, analyze, report, and then act upon the intelligence you have collected. Multi-channel information can be used to gain visibility into user behavior and help you tailor smarter strategies for reaching and engaging your audience. For example, your website, CRM data and e-mail campaigns all yield streams of information. By pooling these individual streams of information you gain greater insight into your customers’ behaviors, likes, dislikes, and buying patterns. You can use this to not only customize more relevant content but also to tailor the delivery channel and timing.
  4. Use This, and Then Use That. Use big data to create automated triggers based on user behavior. Develop specific follow-up actions prompted by customer behavior. For example, a visitor that reads a blog post on marketing may be prompted with a message that directs them to a marketing-software demo. An opt-in form may trigger an immediate follow-up call from a sales representative. An abandoned online shopping cart might prompt a follow-up e-mail with a special offer for completing the transaction.
  5. Data Strengthens Data. The inflow of big data can help you to become more efficient about what is captured, stored and used. You can identify the data that is most relevant for your business. You can save time in analysis but also store only what is important to your business needs, thus saving on data storage costs.

 

MozyPro Online Backup

 

Small-Business and Q1: An Uncertainty ‘Report Card’

Small Business Report CardSmall-business owners say the early part of 2013 was all about the financial crisis in Congress, with 37% indicating in a recent survey that they delayed hiring due to uncertainties stemming from what would come of the impasse.

With sequestration now the new reality, it remains to be seen what will develop in terms of small-business human resources as the result. Let’s look at some of the deeper issues and effects of recent changes in the economic scenario. We turn to the numbers, and the people generating them, to examine where SMBs stand at the end of Quarter 1, as they start the rest of 2013.

Q4–Q1: The Horizon for SMBs

Tough times have apparently taken a toll on small-business owners.

Among those polled by Manta, a company that connects SMBs with new clientele and resources, 82% did not make any new hires from October–December of 2012. More than half (65%) didn’t plan to add staff in Q1 of 2013. Meanwhile, nearly 40% of those businesses said that these decisions correlated directly with the recent fiscal turmoil in Washington.

More stats and figures:

  • 14% said they would not increase salaries or issue bonuses until the effects of the fiscal wrangling became clear.
  • 13% indicated that they had already eliminated discretionary spending.

Respondents also said they were leaving behind some healthy habits in favor of working harder at their shops.

  • 29% of small-business owners said they ate healthier and worked out more, in recent months, but that’s down compared to nearly 51% who said they were doing so during 2011.
  • Nearly half of those polled said they worked more than 50 hours/week, up more than 20% from 2011.
  • 37% of the owners said they averaged less than 6 hours of sleep every night.

But all hope hasn’t been lost. Among the small businesses polled by Manta, 78% of the owners said they’re still hopeful about growth in 2013.

“I’m always hopeful about the year ahead, but I also know it’s on me to make it happen,” said Stuart Rubenstein, co-owner of Florida-based Kaleidoscope Limited, who participated in the survey. And that attitude is no surprise to Pamela Springer, Manta’s chief executive officer. The will to survive, and to thrive, she said, is a hallmark of the SMB demographic.

“The New Year has a new level of uncertainty for all businesses,” said Springer, but, she added: “It is inherent for small-business owners to have a can-do attitude, even in the toughest of times.”

 

MozyPro Online Backup

 

When Earth Attacks – Protecting Your Data From Natural Disasters

When a natural disaster strikes, protecting your digital information can often be the last thing on your mind. Worrying about your own personal safety and that of your family and friends, as well as protecting or saving your possessions can take all of the time and energy you have available. Since your focus should (rightfully) be on helping those around you, important business information can be lost if not backed up.

Because natural disasters can be unexpected and surprising, protecting your business data is of critical importance. Data is near impossible to replace, and without it, many businesses can be completely wiped out by an act of God.

Online backup service providers like Mozy can protect your data by storing a copy of it in a data center. This infographic illustrates the disruptions that can occur when the status quo is changed, and tells the story of three different businesses that were able to rise up and recover from disasters quickly with the help of cloud backup.

 

A History of Natural Disasters

 

MozyPro Online Backup for Business

 

World Backup Day – Are you backed up?

“World Backup Day” is March 31. Is your business backed up properly?

This weekend is a great excuse to make sure your business data is protected.

Consider, in the last year:

  • 50% of all businesses reported that an employee’s hard drive had crashed
  • 11% had a laptop stolen while on business
  • In 72% of all cases above, the data was not fully recovered.
  • 60% of businesses surveyed do not budget for any form of backup
  • Of those that do, 40% only backup to a single location
  • ~30% of businesses allow employees to select their own method of backup

Backup methods include:

Business Backup Methods

These statistics are from a recent Mozy survey of more than 640 small-to-midsize businesses in the U.S. The survey was conducted by independent research firm Compass Partners – to identify employees and executives’ habits and attitudes about backup and data security. The survey found that a significant number of SMBs don’t implement safe backup strategies – despite well-documented risks for loss of sensitive client and company data.

In a press release issued today, Mozy’s director of product management Gytis Barzdukas suggested: “Professionals should take the following steps to implement backup practices. First, find a secure and reliable cloud service to complement a local backup device, which by itself can easily be destroyed, damaged or misplaced. Second, the offsite service chosen should automatically back up data, be user-friendly and should emphasize data security and privacy through a strong encryption method. Finally, companies should extend backup policies to include strategies for protecting the data on mobile devices, as analysts predict a surge in employees using personal smartphones or tablets for business purposes throughout 2012.”

So be sure to get your business data is securely backed up this weekend!

P.S. While this survey was focused on businesses, personal data also needs protection. And for that we have MozyHome.

Be safe,

The Mozy Team