Welcome to Mozy’s App Profile, where we introduce some of the new programs seeking the way we live and work. This week, Chirpify makes buying on social media easy.
The prestige of carrying cash is for the Baby Boomers generation. Credit cards are convenient for swiping inperson, but aren’t always the most seamless option while shopping online. And while PayPal is the most secure online payment form, the tool itself simply hasn’t kept up with the infrastructure of new social media.
A recent study by Experian indicates that Americans now spend an average of sixteen minutes per hour on social media websites like Facebook, Instagram, and Twitter. Chirpify hopes to be the new way to click and buy on these platforms.
Chirpify has developed an integrated, in-stream technology that would enable users to buy, sell, raise money, or even donate simply. Unlike competitors Ribbon or Soldsie, with Chirpify, all users have to do to purchase an item is reply with “buy” or a “like,” and the funds are instantly withdrawn from your account (which can be linked to PayPal). There’s no email confirmation barrier or off-site voyages–it’s all streamlined.
The on-the-fly ease of Chirpify makes it an instant marriage for small business owners who actively market their products online. In fact, that’s how Chris Teso, the founder and CEO of Chirpify, found his inspiration to create the payment tool.
“The impetus for Chirpify came from spending many years in the advertising industry.,”said Teso, whose Oregon-based company currently employs just around a dozen people. “Working with big brands, I saw again and again that their advertising was limited to creating ‘awareness’ or ‘engagement’ — which they hoped would eventually lead to a conversion or transaction — but there was no way to connect the dots directly. I built Chirpify to give that advertising a way convert instantly, in the moment, wherever it lives.”
The approach is already being adopted by the billion-dollar sports and music industries.
Back in February, Tim McGraw, who has sold more than 40 million albums, began to integrate Chirpify technology onto his Facebook page to boost the sales of his latest release. To date, Chirpify has also partnered with Adidas, Green Day, Lil Wayne, and Snoop Dogg. And the Portland Trailblazers, Timbers, and Thorns–all professional sports franchises in Chirpify’s hometown–also decided to utilize Chirpify to integrate an untapped medium to interact with fans. .
“The Portland Timbers and Thorns [for instance] have been offering their fans exclusive experiences via social channels — such as VIP passes to pre-game warm-ups and post-game autographs — using Chirpify as a direct social response platform,” Teso said. “It’s mainly a way for them to thank and reward their fans, but also to establish Facebook and Twitter as a two-way channels for more than just cheering on the team.”
Chirpify is free to use for buyers, but sellers incur slight fees. For the “basic” account, sellers incur a 5% (of the purchase) plus $.30 fee. The basic account also enables sellers to place their item or product on Chirpify’s “social storefront” web site.
If you plan on using Chirpify a little more often, the site offers an “Enterprise” account too. Enterprise sellers get a discounted 2.9% (plus $.30) fee, as well as a flurry of tools. These additional tools include promo/coupon codes, giveaways, e-commerce integration, umbrella accounts, priority support, real-time data, branded registration, account direction, and promoted listings.
With Chirpify adding upwards of 300 new users every day, and boasting a 5% conversion rate, the company is steadily building a new atmosphere of e-commerce. Assuming all the security intangibles are sorted out, it wouldn’t be surprising to witness a huge influx of clothes, electronics, and other big industries jumping on the Chirpify bandwagon to make online retail that much more seamless for prospective customers.