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The Cloud in Times of Trouble: How It Works for Small Biz When Disaster Strikes

The understatement of late 2012, when it comes to technology: systems suffer when the environment is extreme.

The Cloud in Times of TroubleWe saw this, of course, in late October, as New York, New Jersey, and parts of the East Coast lost power, public transportation — and lives — during the onslaught of Hurricane Sandy.

The human toll being the most critical at such times, it can take a while for the challenges of running a small business to return to their normal focus. But later, when the sky has cleared and life must resume something of its normal routine, challenges do loom. For small-business owners, this means bringing their data infrastructure back online.

Payrolls. Repairs. Contact lists of vendors and customers — for all kinds of reasons these become more critical than ever. Has your IT core been protected? Have you lost the data that everyone relies upon to get back to bringing in a paycheck?

Let’s look at the cloud, and the role that professionals working with it daily see it playing during not only Sandy, but also future crisis events.

Data First Responders and the Cloud

“During disasters, IT teams become first responders tasked with trying to keep the business operational,” says Todd Krautkremer, vice president of marketing at cloud-network company Pertino.

Krautkremer blogged about the role of the cloud in the days after Sandy: “They often have to deal with a wide range of issues, including keeping back-up power running, physically relocating servers, and grappling with an entire workforce that suddenly needs secure remote access.”

So, hats off to the IT crews out there. But one way to avoid having to count on too few pros being in demand by too many hurting businesses during a post-disaster demand peak: the cloud.

Ensuring that your small business’s data is protected means making your data non-reliant upon geography. Think about it: if it’s not physically stored in the path of harm, restarting your business after an emergency requires only finding power and a working computer — not scrambling to find your data.

And that’s not as bad as facing the prospect of waterlogged hard drives and a wrecked set of servers. Even if you feel more comfortable storing your most-sensitive business information in-house, having a series of cloud servers to which you can migrate that material in stages as a crisis approaches, this is key to securing it from the elements.

Scaling Up, Scaling Down: Small Biz to the Federal Gov’t

The cloud’s role in disaster response and recovery is something businesses of all sizes acknowledge.

The General Services Administration saw the value of the cloud early on, says Casey Coleman, chief information officer for the federal department. As an early adopter, the GSA was able to provide access to its servers and help with emergency response and recovery during and after Sandy’s arrival in the U.S.

“GSA’s cloud conversion prevented complications from the Verizon outage, which would have led to interruptions in these services for GSA users in New York and New Jersey,” Coleman told FCW, a publication that covers the business of federal tech.

It is a problem not likely to vanish from small-business and other operators’ list of concerns. The changes that are now becoming  best practices, Krautkremer  blogged,  are changes based in the cloud.

“One thing is for sure,” he wrote. “The sky will open-up and wreak havoc again in the future. The next time it does, SMB IT organizations can look to the cloud.”

 

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