Tag Archives: cloud jobs

Internet and Hiring: How Tech Professionals (and SMBs) Can Win in 2013

SMB Hiring Cloud JobsIt is the era of the online-market independent.

If the Freelancer Fast 50 report for the end of 2012 tells us anything, it’s that employable skills in the cloud-based world of business are at the center of what hiring managers want.

“The Freelancer Fast 50 report is a fairly unique leading indicator of the online economy,” said Matt Barrie, CEO of Freelancer.com, which recently released its report after surveying some 261,000 job posted online — companies in search of new blood.

Let’s look at the main points from the survey’s results.

Top Trends from Q4

Things are changing in the cloud. Internet traffic is up, but social networks are in flux. The online marketplace was anything but consistent, at year’s end.

But the good news about that is that independent workers are scooping up business opportunities, and the numbers and the percentage-shifts are, for the most part, not small.

Here’s what Freelancer’s report tells us about what’s happened.

— Website Hosting: Jobs skyrocketed over 3,300% to 4,059 jobs as businesses moved into the cloud. Many of these jobs involving the transfer of established websites to  cloud servers, or they were related to companies throwing the switch and making cloud-hosted sites live for the first time.

— Software and Website Jobs: Quality assurance positions soared as eCommerce sites rushed to fortify themselves for holiday season traffic. Q4 saw a spike in software- and website-testing jobs, and software-testing jumped 2,500% to 5,200 jobs. Meanwhile, website-testing saw a 2,055% increase to 3,923 jobs.

— eBay Jobs: After 17 years in the online auction business, eBay rolled out a number of changes to its website and mobile application, including new branding. These changes, in combination with a pivot to a mobile-centric and small-business friendly focus, correlated with eBay jobs gaining 22% (to 1,790 jobs) for the quarter as it diversified its auction house into an e-commerce marketplace.

— Social Media and Internet Marketing: Jobs in this space may be experiencing a moment of contraction, in the wake of platform and search-index changes. According to the New York Times, only 14% of digital advertising budgets are currently allocated to social networking, and social-networking projects declined 5.1% (to 5,820 jobs). Both Facebook — down 8.4% to 7,186 jobs — and Twitter, down 6.4% to 2,240 jobs, seemed to feel a pinch. Internet marketing in general was flat — down 1.4% to 15,244 jobs — while SEO may still be reeling from the after-effects of Google’s Panda changes (down 3.3% to 10,159 jobs). Some marketers fell back to e-mail marketing, which ticked up 186% to 1,003 jobs.

Those are the numbers, and, of course, what might seem clear from Q4 is always subject to changes in the market place.

What’s currently certain is that most freelance workers with a tech-savvy portfolio are deep in this mix. Whatever the result for individual companies — those seeking to impose or reinforce their presence in the marketplace — 2013 should still be a time when those seeking work will find it.

 

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Online Work is Driving Jobs: Skilled Professionals Leveraging Connectivity

If your work is focused on the games people play, the way they protect their information, or how to sell them the things they want to buy, then a new report says there’s good employment news on the horizon.

Online Work is Driving JobsWhile several states’ unemployment rates dipped below 7%, the national unemployment hovered at close to 8% at the the start of November 2012. But a recent report by Elance —  a company working to connect freelance talent with employers online — indicates that independent skilled professionals are making headway by working for themselves.

The focus, the study shows, is in the gaming, security, and sales/management sectors. Let’s look at what the numbers can tell us.

Sectors in Play: Gaming, Security, Marketing

Who’s reaping rewards from online employment, according to Elance?

— Game-makers for one, and professionals with the skills to implement the gamification that has swept through online consumer-facing online platforms. Game developers have seen an 88% increase in demand for their skills since 2011. Programmers: 76%.

— Protecting valuable information has become a critical concern. News stories continue to impress upon companies and consumers how much there is to lose to hackers and black-hat online operatives. Demand for security engineers increased 448% this year, and analysts have seen a 326% jump in their work opportunities. Managing security for a company’s web operations? Professionals with that skillset experienced an 87% jump in demand during the past 12 months.

— And then, somebody’s got to sell all these ideas and end results. Social-media marketers saw a 157% increase in demand for their talents. Lead generation ticked upward some 136% since 2011. And that’s out in front of demand for IT, a typical front-runner in these kind of metrics.

Explaining the Increase, Measuring the Results

The report, issued on Nov. 14, indicates that even in economically hard-hit areas the numbers are hopeful for these skilled professional workers.

For example, in Carson City, Nevada, unemployment numbers are staggering. U.S. professionals in the area have suffered under 11.6% unemployment during the recession. In Port Saint Lucie, Florida as well, 11.4% unemployment has been the reality.

Online jobs are one answer to the scenario, according to the study.

— In Carson City online-work earnings have grown by 784% in 2012 over 2011, thanks to online work.

— In Port Saint Lucie, the report shows 168% growth.

“Demand for sales and marketing talent has actually been surging for the last several months,” says Rich Pearson, chief marketing officer at Elance. ”We believe that it’s a direct result of increased competition for attention online and in mobile.

“The rationale for the growth in game developers and security experts is a little less clear,” he continued. “We believe the latter is driven by an acceleration in businesses using cloud services who want to make sure they are doing so safely.”

 

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