For people who work well with simplistic lists, the traditional mobile email interface is fine. It works. But for those who like a more interactive, visual and smart inbox experience–and for those who can never make it through that long list of emails–Cannonball, a new email app for iPad, delivers.
In addition to providing messages in traditional list form, Cannonball groups messages by sender in two columns of thumbnails. “The effect is that it becomes much more fun to browse your inbox,” wrote Mashable about the new app, adding that it also increases email efficiency. “Suddenly, messages from services like Groupon and LinkedIn get lumped together and can be deleted in bulk. Likewise, you can choose to group messages from a particular friend or coworker together so you can easily scroll back and sort through your recent correspondences.”
The concept may sound familiar–it’s not unlike the new “promotions” and “priority” inboxes (among others) recently rolled out by Gmail. That similarity is cited as a drawback by TechCrunch, though it’s worth noting that all emails in the Cannonball model, regardless of the inbox they are in, appear in the iPad email interface. So while Cannonball may be replicating an existing Gmail feature, it’s bringing it to a new class of devices.
But the real advantage of Cannonball, Mashable states, is not its inbox triage capabilities, but rather its goals for email management: Unlike other mobile email apps, it doesn’t aim for a completely empty inbox.
“Cannonball is operating with a slightly different premise,” notes Mashable. “Most users don’t want to have zero emails in their inbox; what they want is to have zero unread emails in their inbox.”
And that’s what makes the product so unique. Cannonball’s touchable, drag-and-drop-able, colorful interface is pleasant to look at and easy to use, and the email triage capabilities it offers are helpful for anyone overrun with too many emails (read: everyone with email). However, because some emails contain important information or must be mulled before making a response, the goal of inbox management–rather than annihilation—makes Cannonball worth a try.