Welcome to Mozy’s App Profile, where we introduce new programs seeking to improve the way we live and socialize. This week, Mozy takes a look at ‘Felt,’ an iPad app that is breathing digital life back into the greeting card industry.
Sending greeting cards in the mail has become more of a novelty than a social standard in the modern, tech-dominated world. Most people would rather send an email or e-card than take the time to pick out a physical card, somehow find a stamp and drop it in the mailbox. In fact, I even recently received a wedding invitation via Facebook.
But ‘Felt’ is making greeting cards cool again. The iPad app enables users to browse through a variety of genres, select a greeting of choice (i.e. Happy Birthday) and write (with a finger or stylus pen) a quick note—all from the comforts of your couch. But Felt then transforms the digital into the physical. A user’s final product is properly printed and sent to your provided recipient.
(users can swipe through a variety of card genres)
Tomer Albert, Felt’s founder, realizes there might be some competition, but that Felt could still have the upper hand.
“There are a lot of apps that mails cards, but we’re the first app that lets you hand write the message and the address on the
envelope,” Albert said. “You’re drawing your thoughts. You’re putting yourself into the message. Your handwriting is 100% uniquely yours.”
(with a stylus pen, users can actually use their own handwriting on the cards and change the colors too)
Albert, who created Felt when he himself was confronted with the lack of iPad greeting card apps, wanted the app to be a quality option.
“We both curate designs and create cards ourselves,” Albert said. “The card is thick and crisp and recipients can’t tell that the handwriting is printed. The writing looks completely authentic. We use Kraft envelopes and Mohawk paper, which is regarded by paper aficionados as some of the highest quality paper in the world.”
(users write the return and recipient address just like a normal card, but Felt takes care of the stamp and shipment)
The price point to use Felt is pretty minimal too. The app itself is free and the card and domestic postage costs $3.99 combined. Considering quality greeting card stores like Papyrus vend their “handmade” cards for upwards of $6.95, Felt’s cost appears to be reasonable. International shipping options are also in the works.
Felt is still looking towards the future and for ways to make the app more attractive to prospective users.
“We have very exciting new features planed for this year, but we don’t want to give away all of our fun surprises just yet,” Albert said. “However, we do want everyone to know that we’re continuously adding new card designs to the app.”
(cards are printed on quality paper, turning the digital experience into a physical one)
With technology always changing, it’s inevitable that apps like Felt will have to adapt. But Albert thinks people will still feel the need to personally communicate with one another.
“In five years we’d love to be the most personal, heartfelt way people communicate with whatever smart devices we’re using.”