People who enjoy fashion know their favorite designer brands. So, when sites like Gilt, Rue La La, and Haute Look offer heavily discounted deals from Rag & Bone, John Varvatos, and Jack Spade, for instance, buyers tend to, well, buy. Yet even though these sites are extremely successful, in most cases, the discounted items are not necessarily the popular designs featured in the company’s flagship locations on 5th Avenue or SoHo. If anything, they’re more like sample sale items.
But that is not to say that even the most yearned-after paisley tie from Brooks Brothers is never heavily discounted. For one reason or another, popular clothing companies will mark down normally-priced items on their online stores, but might not advertise the discount to the public. More importantly, there’s a good chance these discounted items will never be placed on popular “deal” sites.
So aside from incessantly checking online stores, how else would a prospective consumer easily find out about the discount? The answer: Hukkster.
The difference between all these established, mainstream online shopping websites and Hukkster is that Hukkster isn’t trying to spam discounts you would never buy in the first place. The online tool, which was founded Katie Finnegan and Erica Bell, and financed by the famed Winklevoss twins, simply tracks products you personally select, and notifies you via email when they go on sale.
“Online deals are being pushed to people today in a very untargeted method,”said Cameron to Time.com. He explained that Hukkster aims to empower retailers to target their deals and shoppers to find exactly what they want.
Hukkster is designed for a user-friendly experience. A prospective “Hukker” can sign-into the site using either their GMail or Facebook account, and simply drag the “Hukk It” tool into her browser’s toolbar. When a user stumbles upon a desired article of clothing, she can press the “Hukk It” tool, and seamlessly add to her “My Hukks.”
According to the Wall Street Journal, “Hukkster has amassed more than 2,000 active monthly users. About a quarter of its users are men. Among these beta users, Hukkster’s founders report that 90% of them open Hukkster email notifications and at least 60% click through to look at the items on sale.”
Hukkster acts in real time too, so as soon as your designed belt, button-down, or dress pant goes on sale, a user is immediately notified.
The new online shopping tool not only just poses to save people a lot of money on clothes they actually want, but also, could revolutionize how consumers shop on the internet.