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Striiv: An App That Turns Exercise into an Interactive Game

The business of trying to make exercise a fun activity is not for the faint of heart. Nintendo tried it with its famous Power Pad accessory back in 1988, but while the game itself was fun, it was hardly the calorie-buster it advertised. From the other end of the spectrum, infomercials have been pushing all kinds of unintentionally hilarious “can’t miss” products, inventions better suited for generating YouTube views than sales.

Smartphone apps look to be the new frontier of making exercise fun. Striiv is the latest innovator attempting to turn exercise into an interactive game, this time for a new generation of technology.

Striiv hopes to avoid the fate of the Hawaii Chair by not trying to re-invent exercise or guarantee a six-pack. Instead, the smartphone app just accurately calculates the exercise you take for granted–like your daily walk from the train to work–and motivates you to do more of it by handing out awards and prizes. It might seem like a challenge to make exercising as addictive as, say, World of Warcraft, but luckily for Striiv, one WoW’s visionaries is part of the team.

Below is an interview with Lexy Franklin and Melanie Joskel, two members of the Striiv’s marketing team:

What is Striiv?

Striiv is a Smart Pedometer that counts every step you take throughout the day and motivates you to walk a lot more. Striiv goes beyond tracking and gets you active with personalized challenges, activity based games, and competitions.

What was the original thought process behind creating a Striiv gadget as opposed to just focusing on an app?

There are many people who prefer a separate, discrete device to carry around with them. Striiv Play lets people track their activity, even when their iPhone isn’t on them. It also has a high-precision altimeter to count stairs and is a great option for people who want to extend the battery life on their phone. The original Striiv Smart Pedometer is a standalone device with its own color touchscreen. It is great for people who want a one-stop solution, no smartphone required.

When was the app launched? How many app downloads have there been?

The app launched on October 16th. We haven’t announced our download totals, but we are very excited about how quickly the community is growing and how engaged Striiv users are.

Who are Striiv’s main competitors?

There are other companies like Fitbit and Nike Fuelband, but they are focused on tracking activity in charts and graphs. Striiv is really different because we go beyond tracking and we focus on motivating you to be more active by making fitness fun and social.

What makes Striiv different?

It really is the Striiv experience that sets it apart. Striiv is unique in that it uses games, your social network, and tailored challenges to inspire you to be more active. We are laser-focused on making fitness as fun as possible. Striiv’s Trumotion technology assures our users that the steps they take everyday are being counted and are real. There are no false steps in the car for example, which you see with many other pedometers.

When look at the landscape of fitness devices and apps, everything is based on just measuring your activity. It’s charts, graphs, and more graphs. At Striiv, we really are the fun guys. We take our background in designing video games to turn every step you take in a part of a game. Our goal is to inspire users to get up from their computers or TVs and walk, not because they feel like they should, but because they are trying to play a game to grow a plant or walk across the Golden Gate Bridge. Our mission is to make fitness fun and accessible for millions of people.

What kinds of awards and prizes can Striiv users get? Are there future plans to forge partnerships with mainstream companies for more alluring prizes?

We believe that one of the best ways to motivate people to move is to walk for someone else’s benefit. Striiv’s original Smart Pedometer counts every step taken toward a donation to charity, at no cost to its users. Users can earn real world prizes like Climbing the Eiffel Tower or Burning a Cupcake. They can also compete against their friends’ daily averages and personal best.

We are always looking at interesting partnerships that will bring a better or more rewarding experience to our users. We have already begun a great partnership with MyFitnessPal to bring nutrition tracking capabilities to the Striiv experience and we will continue to find partners that can help us motivate our community to get active.

 Where do you see Striiv in five years?

In five years, we see Striiv as the platform you go to in order to walk with your friends all over the world. We want empower millions of people, just like you, to feel like the best versions of themselves.

 

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