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Big Data: 5 Key Questions Business Owners Need to Ask

Big Data Questions for BusinessBusiness and tech professionals are talking about big data. A successful big-data project can illuminate new patterns and prompt fresh ideas about a business’s products, services, and customers. Big data is about putting the information you’ve got — and the data you’ll bring in next — to new use.

But when it comes to your business, and when it comes to how big data impacts and stands to augment small-business owners in particular, what’s the difference between big data and just lots of data?

The distinction is important and there are some key questions that owners can ask to help identify and tackle distinctions like that one. Let’s look at five of them, a shortlist of ways to think about big-data and, for small-business owners, the big picture.

Big-Data: Questions for SMBs

“Big data is many things, but what it is not is a technology initiative,” said Jim Gallo, National Director of Business Analytics for ICC, an Ohio-based IT services provider. “Your IT department will be deeply involved in setting things up and making sure you’ve got the number crunching horsepower to ‘do’ big data, but it is an initiative driven by the business not the IT department.”

What Gallo suggests that business owners think about boils down to this: don’t work with big data because you think you’re supposed to, engage with it because your business demands it.

Some ways to frame an approach to big data are as follows.

1. What Do You Want to Know? A big data initiative should begin with owners and partners addressing how the technology stands to help the business achieve its objectives. If new ways of seeing incoming information seem likely to improve efficiencies, increase margins, or open avenues that will help the team to sell smarter, then big data may be a good choice.

2. Do You Have a ‘Big Data’ Problem or a ‘Lots of Data’ Problem? Just because a data set is large, that doesn’t automatically make it “big data”. Remember that the idea behind a big-data enterprise is to find and utilize the kind of connections that all this info-crunching can produce.

3. Is It Worth It? Define the value you will get from big data. Corporate decision-makers faced with escalating costs, shrinking budgets and conflicting priorities are not going to fund a solution without a solid business justification (and that usually means: ROI). Part of the answer is back in the What Do You Want to Know? question. Develop the practical side of the response from there.

4. Where Will the Data Come From? Once you’ve determined that big-data is what you need, you have identify potential data sources. There’s what’s in-house already, and that may be a significant source, but the information you’re after may take some serious integration work to capture, or you may have to bring it in from third-party sources like social media or public data sets. Assess how you’ll secure it.

5. Will It Work? The stakes can be high when working with new technology, so talk to experts — and ideally talk to owners similar to yourself who’ve embarked on a big-data effort of their own. The business world is learning its way into this newly accessible way of looking at information, and the lessons learned by the community of owners like yourself, in this early stage of the game, may prove critical to your own assessment. The best way to understand whether big-data will work for your business is to understand what it does in action. Find out who other big-data exploring owners are. Reach out. In a similar model: answers that will help as you move forward.

Want to dig deeper into big data and how it applies to business. ICC has published this white paper on the subject. More ways to learn. Good luck!

 

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How to make money with malware

Computer VirusSecurity researchers from FortiGuard have identified the top four money-making schemes that malware authors employ to separate you from your cash. This isn’t surprising: spreading malware is just like any other software business: you need word of mouth (or a virus to help transmit things), willing customers who will download your code, and people who will pay money for your product.

The difference is that the malware guys aren’t selling you something that you really need, but something else entirely. It used to be that malware was just about gaining control over your computer, so that you could inadvertently be part of a botnet army that could attack someone else. And while there is plenty of that around, the latest schemes are all about making money directly from those who are infected.

It is as ingenious as it is dastardly. Guillaume Lovet, senior manager of FortiGuard Labs’ Threat Response Team, wrote in his blog post: “Now it’s not just about silently swiping passwords, it’s also about bullying infected users into paying.”

Here are the four top money-makers that Fortinet has observed:

1. The Flash update that tricks users into granting full installation rights. Once it is installed, the malware steals passwords to banking and other online payment sites. Given all the problems with Adobe exploits over the years, this may be disappointing, but isn’t all that surprising.

2. The fake anti-virus popup warning. This looks benign but is actually quite nasty. The popup looks like some legit AV software, but woe on anyone who actually purchases and then installs this stuff: you have just bought and installed malware.

3. Ransomware. This is a piece of software that blocks your PC, and the only way you can unblock it is if you pony up some cash. The blockage takes the form of stopping the boot process or encrypting part of your hard drive. It installs automatically on a user’s PC and then demands its ransom.

4. Nasty Trojan Horses. The latest in Trojan Horse attacks is to trick someone into installing a piece of code on their smartphone, and then working the two-factor authentication in such a way that your banking information is recorded both on your phone and in the PC session which has already been infected. These trojans then siphon off your funds to a third party account.

It’s a scary digital world out there. Let’s just hope we can stay a couple of steps ahead of the bad guys.

 

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Small-Business and Q1: An Uncertainty ‘Report Card’

Small Business Report CardSmall-business owners say the early part of 2013 was all about the financial crisis in Congress, with 37% indicating in a recent survey that they delayed hiring due to uncertainties stemming from what would come of the impasse.

With sequestration now the new reality, it remains to be seen what will develop in terms of small-business human resources as the result. Let’s look at some of the deeper issues and effects of recent changes in the economic scenario. We turn to the numbers, and the people generating them, to examine where SMBs stand at the end of Quarter 1, as they start the rest of 2013.

Q4–Q1: The Horizon for SMBs

Tough times have apparently taken a toll on small-business owners.

Among those polled by Manta, a company that connects SMBs with new clientele and resources, 82% did not make any new hires from October–December of 2012. More than half (65%) didn’t plan to add staff in Q1 of 2013. Meanwhile, nearly 40% of those businesses said that these decisions correlated directly with the recent fiscal turmoil in Washington.

More stats and figures:

  • 14% said they would not increase salaries or issue bonuses until the effects of the fiscal wrangling became clear.
  • 13% indicated that they had already eliminated discretionary spending.

Respondents also said they were leaving behind some healthy habits in favor of working harder at their shops.

  • 29% of small-business owners said they ate healthier and worked out more, in recent months, but that’s down compared to nearly 51% who said they were doing so during 2011.
  • Nearly half of those polled said they worked more than 50 hours/week, up more than 20% from 2011.
  • 37% of the owners said they averaged less than 6 hours of sleep every night.

But all hope hasn’t been lost. Among the small businesses polled by Manta, 78% of the owners said they’re still hopeful about growth in 2013.

“I’m always hopeful about the year ahead, but I also know it’s on me to make it happen,” said Stuart Rubenstein, co-owner of Florida-based Kaleidoscope Limited, who participated in the survey. And that attitude is no surprise to Pamela Springer, Manta’s chief executive officer. The will to survive, and to thrive, she said, is a hallmark of the SMB demographic.

“The New Year has a new level of uncertainty for all businesses,” said Springer, but, she added: “It is inherent for small-business owners to have a can-do attitude, even in the toughest of times.”

 

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Technically Speaking: Stories of the Week – March 25

Each week we scour the internet to find the best stories on technology, digital living and news of note. This week features tips for finding free Wi-Fi, the hashtag taking over Facebook, license plate readers with an eye on Manhattan, and the slimmest television you’ve ever seen. All that and more in this edition of Mozy’s Technically Speaking.

Just When You Thought Televisions Couldn’t Get Any Thinner…

Philips Designline Promo Image

Philips’ new DesignLine television may look more like a slab of glass than an actual TV, but the company has managed to create the product without any stands, necks, bezels, or other “eyesores”. The television, designed by TP Vision, is made to just lean against the wall. (A wall-mount option is also available.) The product is said to be ready for launch in the United Kingdom in June, but no word yet on a U.S. release. Caleb Denison of Digital Trends says the DesignLine set will have 1080p resolution; LED edge lightning; active shutter 3D technology with 2-player full-screen gaming’ a remote control with full keyboard and “pointer”; 4 HDMI, 3 USB, Wi-Fi, Ethernet inputs; Smart TV apps; USB recording; and Smart sharing features.

Find Free Wi-Fi Wherever You Go

You may have a secret or two up your sleeve when it comes to getting free Wi-Fi. After all, most people want to be able to email and access important documents in the cloud with smartphones, tablets or laptops no matter where they are or what they are doing. USA Today has some help for those that are regularly working on the go. They put together a list of 5 ways to find surefire, ways to locate free Wi-Fi no matter where you are going. The methods include “thinking outside the Wi-Fi box,” “join hotel loyalty programs and use coupons,” “tap into Wi-Fi databases,” “free Wi-Fi access from your cable company,” and “tether your phone.”

License Plate Readers to Help NYPD Track All Cars Entering Manhattan

High Tech NYPD

The sky in New York might soon be blue every day, even when it’s overcast outside. It might not be long before drivers won’t be able to enter or leave New York City without being recorded. As Matt Sledge of Huffington Post reports, city officials plan to install license plate reader cameras in all lanes of roads leading into, and out of, Manhattan. The license plate readers will scan all license plate numbers and record information about the car and time of travel to a database. While privacy advocates are steaming over what they see as a violation of rights, those in favor of the technology are saying it could help prevent terrorist attacks.

Will the Hashtag be One of Facebook’s Newest Features?

Known for it’s use on the popular social media site Twitter, the Hashtag may be making its way across platform lines. According to The Wall Street Journal, Facebook is working on incorporating the hashtag into its users’ experience. Like Twitter, it would be designed to help group together conversations. Facebook is also doing research on other ways the hashtag might be used. It is still not clear whether the move will be definite, and details are still being ironed out, but hashtags on Facebook is a real possibility, according to the article. Look for the news to spark even more competition between to two social media giants.

Fans of Google Reader Fight to Save the Program from Imminent Shutdown

In case you haven’t already heard, Google has decided to pull the plug on its Google Reader feature. Upset about the impending shutdown, users have come together to create a petition and gather more than 100,000 signatures in hopes of saving the program, according to The Next Web, which has the entire petition available for reading. According to the article, those fighting the good fight shouldn’t hold out much hope though, as Google appears to be firm on it’s stance to cut its Reader feature, perhaps by the end of the month.

 

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Mozy Madness 2013!

It’s the most wonderful time of the year – the NCAA Men’s Basketball tournament begins today. Over the next three weeks, millions of people will watch as carefully selected brackets are turned into meaningless scratch paper by amazing upsets and tournament drama.

Business productivity will suffer (to the tune of either $4 billion or $192 million nationwide, depending on who you believe) and millions of cubicle dwellers and desk jockeys will spend their time watching, instead of working.

While your bracket might be worthless after the first weekend, and your 14th seeded alma mater might not make it past game one, Mozy is giving you a chance to still be a winner during this tournament.

Every weekday during the NCAA tournament (beginning Thursday, March 21, running through Monday, April 8), we’ll tweet out an NCAA tournament trivia question with the hashtag #MozyMadness. If you know the answer, reply and include the #MozyMadness hashtag. Follow @Mozy on Twitter to make sure you see the questions.

You can also find the questions updated on this blog post. You can also enter by commenting on this post with your answer.

Each tweet/comment with the correct answer will be entered into a drawing to win a Mozy Madness prize, complete with an office basketball hoop and matching ball, a commemorative faux leather Mozy basketball, and two headbands for your epic games of cubicle 1-on-1:

Mozy Madness Basketball Prize

Each basketball hoop winner will be entered into a grand prize drawing for a pair of custom Nike Zoom KD V iD basketball shoes (in Mozy colors, of course), along with a 94Fifty Bluetooth basketball and a free year of MozyHome.

Nike Zoom KD V iD - Mozy colors

We’ll be posting the questions here on the blog as well, so if you’re not on Twitter, bookmark this post and come back daily for a chance to leave a comment and win. Everyone who answers correctly (whether on Twitter or by commenting on this post) will be considered eligible to win. We’ll update each question with an answer and winner after one has been chosen. Best of luck, this could be your one shining moment!

Contest rules and info: No purchase necessary. Limited to US residents only. Nike is not a sponsor of this promotion and does not endorse it. Shoe sizes available in men’s 7-18, women’s 5.5-15.5, and kids 4Y-6Y. Shoe design may be different from appearance in picture.  94Fifty Basketball is a Kickstarter project. If it is not fully funded and/or the product is not available, Mozy reserves the right to offer a different prize of similar value. Mozy reserves the right to alter, change, or discontinue this promotion and its associated prizes at any time. Participation in this promotion signifies understanding of and agreement with the above rules and guidelines. Mozy employees and contractors and their families are not eligible for this promotion. Previous winners are not eligible to win again. 

Trivia Questions – comment below with your answer to enter to win!

1 (Thursday, March 21): What are the odds of filling out a perfect bracket?

Answer: 1 in 9,223,372,036,854,775,808 (9.2 quintillion). Winner: @Steel_By_Design

2 (Friday, March 22): How many teams were in the inaugural NCAA tournament in 1939?

Answer: 8 teams Winner: @EricBfromCLE

3 (Monday, March 25): Number 1 seeds have won how many of the last 14 NCAA tournament championships?

Answer: 10 teams Winner: @GeekDad248

4 (Tuesday, March 26): What university hosted the first NCAA men’s basketball tournament?

Answer: Northwestern University Winner: @curtislu

5 (Wednesday, March 27): Who is the only coach to have won an NCAA and NBA championship?

Answer: Larry Brown Winner@KrisJano99

6 (Thursday, March 28): Who holds the record for most points scored in a single tournament game (61)?

Answer: Austin Carr, 1970 Winner: @StaceyLClark23 

7 (Friday, March 29): Which team won both the NIT tournament and the NCAA tournament in the same year?

Answer: The City College of New York Winner: @JohnSpielmann

8 (Monday, April 1): What team has the longest streak of consecutive NCAA appearances?

Answer: North Carolina, 27 (1971 – 2001) Winner: @jteek2000

9 (Tuesday, April 2): What four teams have at least 40 appearances in the NCAA tournament?

Answer: North Carolina, Kansas, UCLA, Kentucky Winner: @sperls13

10 (Wednesday, April 3): Which coach has the most NCAA tournament wins?

Answer: Mike Krzyzewski, 79 wins Winner: @leah_bh

11 (Thursday, April 4): How many different coaches have won national championships with the University of Kentucky?

Answer: 5 (Adolph Rupp, Joe B. Hall, Rick Pitino, Tubby Smith, John Calipari) Winner: @ukfan4life66

12 (Friday, April 5): What school has the most appearances in NCAA national championship title game?

Answer: UCLA, 12 appearances Winner: @DeejDrake

13 (Monday, April 8): How many combined championship game appearances do Louisville and Michigan have?

Spiceworks Cloud Program Helps Mozy Reach 2.4 Million IT Professionals

Mozy has joined the Spiceworks Cloud Program. As a member, Mozy’s cloud backup technologies are now integrated into Spiceworks’ free IT management application, allowing 2.4 million Spiceworks users to access their Mozy account directly from Spiceworks.

Spiceworks

“The ability to monitor our Mozy account from Spiceworks is a big win for our IT department,” said Jeremy Beeson, network administrator at Renaissance Financial Corporation. “Spiceworks’ cloud integrations help us work more efficiently by enabling us to monitor and manage our cloud services from a single interface.”

The integration of Mozy capabilities into Spiceworks will help IT professionals:
• Understand when the last backup was completed or if there was an error in the last backup process
• See which devices on their network are being protected
• Assess the storage quota for each device so they can reallocate or purchase additional capacity from Mozy
• Receive alerts in the Spiceworks Cloud Services Dashboard or via email when storage capacity is running low.

“Many of our business customers also use Spiceworks, and we want to make it as easy for them as possible to administer Mozy through Spiceworks,” said Gytis Barzdukas, Senior Director of Product Management at Mozy. “It’s a growing community of IT managers and service providers, and we’re happy to team up with Spiceworks so that more IT professionals and businesses can learn about the world-class cloud backup service we offer.”

Mozy-Spiceworks screenshot

The Spiceworks Cloud Program gives cloud providers a way to simplify the lives of IT professionals by reducing the number of management interfaces they need to use each day. It also helps them reach 2.4 million Spiceworks users from the application they use to discover, monitor, manage, and provision their favorite services.

“As SMBs continue their push to the cloud, Spiceworks is disrupting how the latest services are discovered, managed and marketed,” said Scott Abel, co-founder and CEO of Spiceworks. “We’re providing a platform cloud vendors can use to tap into the power of our network and reach IT professionals as they’re researching and deploying the latest services.”

Current and prospective Mozy customers can access the Mozy interface for free by downloading or updating their Spiceworks application to the latest version 6.2.

Technically Speaking: Stories of the Week – March 18

Each week we scour the internet to find the best stories on technology, digital living and news of note. This week features Facebook planning a whole new look, cloud and it’s potential impact on Healthcare, and a law that would prevent texting while walking. All that and more in this edition of Mozy’s Technically Speaking.

Nevada isn’t Tripping: New Law Would Prohibit Texting While Walking

Potential New Texting Laws in Nevada

While many states are still fighting to get people to stop texting while driving, Nevada would like to put a new law on the books that would force people to keep their hands free while walking as well. Edwin Kee of Ubergizmo reports that Las Vegas Councilman Harvey Mumford has proposed a law that would prohibit pedestrians from texting while walking on state roads, intersections, and neighborhoods. The reasoning behind the law, according to the article, would be so people don’t bumb into other walkers, walk into manholes, or cross highways without paying attention. If the law is indeed put into place, the first two offenses would result in warnings, while the third offense would cost someone a $250 fine.

How Cloud May Change the Face of Healthcare

Cloud computing is known to improve aspects of many industries, and the latest one being talked about is healthcare and patient care in particular. While cloud has been approached with care thus far in the industry, according to Jake Gardner of Wired, it could eventually be one of the technologies to help lower healthcare spending and associated costs. The Affordable Care Act (also known as Obamacare) is changing the processes that organizations use for Healthcare–look for cloud to take on a more prominent role moving forward.

Startup Rents Out Children’s Books in Netflix-like Service

Sproutkin

The new company Sproutkin has taken Netflix’s idea of delivering entertainment right to your doorstep, but they’ve put their own twist on it. The founder, a lawyer with two children, came up with the idea out of necessity because she was reading to her kids every night and getting low on material, according to TechCrunch. Sproutkin is currently available for parents of children ages 3 to 6, and users are allowed to get up to 10 books at a time.

Sophisticated Software for Retail Stores Tracks Customer Movements

As retailers try to track which products in their stores are attracting the most customers, many of them are turning to state-of-the-art technology from San Francisco startup Prism Skylabs. Sumi Das of CNET reports that the software takes security camera footage and uses it to track customer movements and create “heatmaps.” The images show the retailers where the shoppers went throughout the store, and which items they came into contact with. Retailers use the technology to determine product placement and floor layout.

Facebook to Get Major Facelift

Big changes are in store for the popular social media site Facebook, as the company has announced plans for a complete makeover of it’s homepage, according to The New York Times. Users of the site will start seeing much bigger photos, links, photos and advertisements. The company’s co-founder and chief executive is quoted as saying he wants Facebook to be “the best personalized newspaper in the world.” Facebook is hoping the changes encourage users to stay on the site longer and help bring in more advertising dollars. No official launch date has been set, but the end of March has been mentioned as a possibility.

Mozy Cloud Backup Available on the Comcast Upware Marketplace

Mozy’s industry leading cloud back up service for small and medium businesses, MozyPro, has joined the Upware marketplace from Comcast Business to offer the industry-leading Mozy backup service to small businesses.

The Upware™ marketplace is a suite of cloud-based business tools that can be purchased through one easy-to-use web portal. It contains cloud apps covering every aspect a business might need: data backup, data security, document collaboration and web collaboration. Upware helps simplify the world of IT for small businesses.

MozyPro supports small businesses like the Snohomish Fire Department.

Small businesses like the Snohomish Fire Department benefit from using cloud tools like MozyPro Online Backup.

More and more, small and medium-sized businesses are purchasing bundles of cloud-based business applications from a single trusted provider. The Upware™ marketplace from Comcast Business makes it easy to purchase and manage those applications all in one place. With a selection of the best business apps, Upwire allows businesses to deal with one administrative console and one consolidated bill.

“Comcast has sought out the best providers of business applications that our SMB customers need to run their business,” said Kevin O’Toole, senior vice president/general manager, new business solutions at Comcast Business Services. “We’re proud to partner with Mozy to offer a data protection and backup solution that can help our customers keep their information securely stored in the cloud.”

“We’ve heard from an increasing number of service providers looking to offer our best-of-breed cloud backup solution to their customers,” said Russell Stockdale, GM of Mozy. “In response Mozy has made it even easier for service providers to include Mozy as one of their core market offerings. By including Mozy in this marketplace we’re enabling Comcast Business Class to offer their valued customers the world-class cloud backup service they’re looking for.”

Mozy is available now on the Upware marketplace for Comcast Business at https://upware.comcast.com/home

How Technology Can Cure Tax Season Headaches

Tax Stressed BusinessmanTax season is one of the most stressful times of the year for many Americans, but according to accounting experts, the proper use of technology is a better cure for tax-season headaches than a few aspirin.

“We live in a digital world,” explained Rebecca Berneck, founder of Officeheads, a provider of operational strategies and back office services to small companies. “There are a variety of different things taxpayers and business owners can do electronically throughout the year to make things much easier come tax time.”

One of the biggest hassles that can be avoided, according to Berneck, is having to carry around piles and piles of paper receipts. There are several ways you can now store them on your computer or mobile devices, she said.

According to Berneck, taxpayers should look to their mobile phones and devices for apps that allow you to scan in receipts and save them digitally. One such app is Proongo, an application and website where you can record your receipts, mileage, credit card information, and more, so it’s easily accessible come tax time.

She also suggests using your smartphone to take photos of the odometer in your car when you get gas, receipts from company dinners and outings, and any other expenses you plan to claim on your return.

Even if you’re not comfortable using apps or smartphones, you should at least consider scanning in important documents, like receipts and tax forms, said Julie Miller a spokesperson for TurboTax. TurboTax now offers tax software online, through tablet or smartphone, or via CD/Download. (Many employers are even starting to offer tax forms in PDF format so individuals don’t have to do it themselves, she said).

One new technological idea TurboTax has brought to the table to help with tax claims is ItsDeductible Online, a site that allows individuals to enter charitable donations right when they make them. ItsDeductible Online will automatically add those donations as deductions to the taxpayer’s TurboTax account. (In case you’re wondering, yes, you do have to use TurboTax to file your taxes for this feature to be useful).

The biggest downside to going digital with all of your tax documents is the fact that sometimes computers can crash and data can be lost, said Berneck of Officeheads . However, there’s an easy way to prevent that from happening: cloud software, she explained.

“Cloud provides secure and seamless accessibility,” she said, adding that having cloud software has saved her on numerous occasions. “These are extremely important documents,” she said. “When you work with them on a daily basis you want to make sure they’re as safe as can be. Cloud provides that needed security.”

So whether you use an accountant for your taxes, or you do them online yourself, technology can make your life easier. And all the experts agree that you should be recording your tax data electronically all year long. Do not wait until the last minute when tax season hits.

“The best thing you can do is get organized in advance of sitting down to do your taxes. More and more people are wanting to keep those documents electronically,” Miller said. “You want to make sure you get every dollar you deserve. Being organized is the best step to making that happen.”

 

MozyPro Online Backup

 

The world didn’t end – the New Year begins…now what??

If you subscribed to the idea that December 21st was the end of the world, as opposed to the end of the cyclical Mayan calendar – what did you do when you woke up on the 22nd? Hopefully you didn’t blow your entire life savings during a weekend trip to Vegas or quit your job or say something really nasty to that wench in the apartment down the hall. The world didn’t end….so, what now? What’s your Plan B? Is having a Plan B pessimistic? Do you really need a Plan B?

What is your plan B?Maybe I can blame it on my Type A personality but I like knowing all the details about (fill in the blank) so I can formulate a sustainable Plan B. I remember once, as a little girl, I had received the prettiest baby doll – she has large blue eyes, auburn curls and the sweetest dimples in her cheeks. She had a soft, pale lavender onesie with a matching binky. And as all little girls that play Mommy to their dolls, I wanted to give her a bath and wrap her in a blanket so I could feed her a “bottle.” As I started to get the bath water ready, I was hit with the realization that I had never given this particular baby doll a bath and I might ruin her. So the first thing I did was come up with a Plan B of what I would tell my mother if by chance I did ruin the doll – do I blame it on the dog or do I come clean? But all’s well that ends well and it turned out that I didn’t have to resort to my Plan B since my pretty baby doll had her first bath of many and she survived.

Now that I have kids of my own, especially as a working mom, I think about “If this plan doesn’t work, then what can I do so I’m not up the river without a paddle?” I have certainly imparted some of this behavior to my 5-year-old. I came to this realization as I watched him get ready to build a snowman in our backyard a couple weeks ago. I watched as he assembled all the tools he needed in one spot then started another menagerie of tools in another spot. He then began to build the snowman, step-by-step, taking meticulous care of positing and packing the snow so the resulting snowman was quite impressive, given his skill level. As he was sipping his hot chocolate a little later, I asked why he had created the two separate piles of tools. He looked at me, with his rosy cheeks, and said “I wanted to make sure that if my snowman fell over on this pile of tools, my other pile would be just fine and I could finish my awesome ninja snowman.” – is he a chip off the ol’ block or what??!!

So moral of the story is – have a Plan B! Plan Bs extend to every possible part of our lives – from building snowmen to backing up data. Plan Bs are for those that are prepared – even if nothing were to ever go wrong *fingers crossed*.

 
Shash Cates is the Creative Project Manager on the Mozy Marketing team.