If your work is focused on the games people play, the way they protect their information, or how to sell them the things they want to buy, then a new report says there’s good employment news on the horizon.
While several states’ unemployment rates dipped below 7%, the national unemployment hovered at close to 8% at the the start of November 2012. But a recent report by Elance — a company working to connect freelance talent with employers online — indicates that independent skilled professionals are making headway by working for themselves.
The focus, the study shows, is in the gaming, security, and sales/management sectors. Let’s look at what the numbers can tell us.
Sectors in Play: Gaming, Security, Marketing
Who’s reaping rewards from online employment, according to Elance?
— Game-makers for one, and professionals with the skills to implement the gamification that has swept through online consumer-facing online platforms. Game developers have seen an 88% increase in demand for their skills since 2011. Programmers: 76%.
— Protecting valuable information has become a critical concern. News stories continue to impress upon companies and consumers how much there is to lose to hackers and black-hat online operatives. Demand for security engineers increased 448% this year, and analysts have seen a 326% jump in their work opportunities. Managing security for a company’s web operations? Professionals with that skillset experienced an 87% jump in demand during the past 12 months.
— And then, somebody’s got to sell all these ideas and end results. Social-media marketers saw a 157% increase in demand for their talents. Lead generation ticked upward some 136% since 2011. And that’s out in front of demand for IT, a typical front-runner in these kind of metrics.
Explaining the Increase, Measuring the Results
The report, issued on Nov. 14, indicates that even in economically hard-hit areas the numbers are hopeful for these skilled professional workers.
For example, in Carson City, Nevada, unemployment numbers are staggering. U.S. professionals in the area have suffered under 11.6% unemployment during the recession. In Port Saint Lucie, Florida as well, 11.4% unemployment has been the reality.
Online jobs are one answer to the scenario, according to the study.
— In Carson City online-work earnings have grown by 784% in 2012 over 2011, thanks to online work.
— In Port Saint Lucie, the report shows 168% growth.
“Demand for sales and marketing talent has actually been surging for the last several months,” says Rich Pearson, chief marketing officer at Elance. ”We believe that it’s a direct result of increased competition for attention online and in mobile.
“The rationale for the growth in game developers and security experts is a little less clear,” he continued. “We believe the latter is driven by an acceleration in businesses using cloud services who want to make sure they are doing so safely.”