As proven by the hundred million users on Instagram, people love to share all kinds of photos. But when it comes to sharing those more intimate types of media, there’s little preventing the recipient from publicly re-sharing it with a wider audience. To help solve that troubling disparity, SnapChat has become the first mainstream app to put an end to user’s privacy concerns.
Unlike sending a picture through regular text, SnapChat pictures will self-destruct. Senders can set a specific life for the picture — from one to ten seconds — for viewers to be able to view the picture. After the time runs out, it is terminated forever. The media is also deleted from SnapChat’s servers too. Considering how Instragram’s designs to own and profit from user’s content backfired, this already puts SnapChat ahead of the terms-of-service curve.
Even though SnapChat has been around since September 2011, it has emerged as a innovative social media more recently. According to co-founder Evan Spiegel, more than twenty million photos are shared per day, with over a billion photos shared since it’s debut. Apparently Facebook took notice, and created its own version of the app, revitalizing the formerly-dead ‘Poke’ function. And while Facebook could technically tap into its existing base to propel the application’s success, SnapChat might still be the superior option as Poke fails to alert users when recipients take screenshots of the supposedly-private conversation. In this respect, Poke fails the privacy test, which is essentially the whole initial point of the app.
Technology experts have questioned whether SnapChat’s ceiling is merely a tool for provocative messaging, or if it has the depth to become the next photo-sharing giant, but regardless of accusations, the company has seemingly found a large enough niche to monetize in the near future.