Tag Archives: Worth

What Is Your Data Worth To You?

The holidays are upon us, and many people will be looking for a way to make extra money. Well, we here at Mozy are excited to offer a new way for you to make some cash! All you have to do is send us all your old family photos and home videos, and we’ll pay you $100 cash! I mean, those pictures and videos are OLD, right? Right? OK, so we’re not actually going to do this program, and let’s be honest, the thought of selling your family memories is somewhat preposterous (at least we think so).

We recently ran some surveys in New York City and San Francisco, where we asked people if they would be willing to sell their laptops to us, on the spot. Nearly 98% of the people we surveyed said they would be willing to sell their laptop for an average price of about a thousand dollars, or roughly the cost of the hardware. On the surface, this makes sense. After all, for a thousand dollars, you can buy yourself a brand new laptop. But then you start to think about all the stuff you carry on your laptop. If you’re like most of us, you’ll have pictures, music, videos, and work files on your laptop, and many of those are irreplaceable. All of a sudden, your laptop starts to look a lot more valuable.

We ran another set of surveys in Los Angeles where iJustine asked people if she could buy their laptop – data and all – on the spot. Just check out their responses.

Fairly telling, we think. And it just so happens that when we reminded the people we surveyed in San Francisco and New York that they would lose all of their files with the laptop, a solid 23% of them changed their minds, saying that their laptops were absolutely priceless. The fact that people changed their minds after thinking about the information contained on the laptop points out what Mozy users already know – that you can’t put a price on irreplaceable memories and information. Once digital information is gone – whether you’ve lost it to theft, disaster, or sold to a stranger on the street – you can’t get it back. Back it up.