Welcome to Mozy’s App Profile, where we introduce new programs seeking to improve the way we live and socialize. This week, Mozy takes a look at Seene, an app that adds a whole new dimension (pun intended) to the way users take and share photos.
People have long been touting 3D (a.k.a. the third dimension) as “the future of technology.” But while 3D technology has advanced dramatically—as seen in movies such as “Avatar” and “Gravity”—it’s always had an associated exclusivity and exorbitant price that was prohibitive for the masses.
But the new Seene photo app, by Obvious Engineering, is looking to extend 3D technology to all–or, at least, to all smartphone users.
“The [Seene] team shares an interest in helping people better connect with and understand the world that they see via their mobile phone,” said Obvious Engineering founder Andrew McPhee. “With Seene, we wanted to use some of the technology we have developed to evolve what it means to visually share your life with others.”
Seene captures both image and depth information as a user moves his or her phone around a subject. The app then builds up a depth map (3D model) of what the user is looking at.
“This radically changes the viewing experience because as soon as viewers move their phone even slightly, the three-dimensional surface that supports the captured image accentuates the depth of the photo,” said McPhee. “This provides a powerful impression of occlusion through depth and movement, making it feel more like you are looking at something real instead of a 2D photo.”
Seene is hardly alone in the 3D photo app arena. Other popular 3D photo apps include Jittergram, 3D Camera and Scubo. But the big difference between Seene and its competitors is that McPhee’s app utilizes non-stereoscopic 3D photo formats. Essentially, what this means is that users don’t need any special glasses or additional hardware or server processing to view 3D pictures. The result is a format that is “instantly enjoyable and inherently shareable,” according to McPhee.
The million-dollar (at least) question for McPhee is whether Seene can eventually dethrone photo-sharing giants such as Instagram and Vine.
“We wanted to test the waters and see if people were ready to share something more than static images and video frames,” said McPhee. “The public response has been a resounding yes, and we have had more than 700,000 downloads since we launched a little over a month ago.”
The next step for Seene is to fully integrate with the likes of Twitter and Facebook, as well as with email and text. For the time being, Tweets and Facebook posts feature a 2D preview of what are called “seenes.” Tumblr has fully embraced the 3D photo format, enabling users to view seenes as they were natively intended.
Integrating with Twitter and Facebook are the next logical next steps, but McPhee has a vivid plan laid out for the future.
“We’re looking to evolve people’s expectations of how they can share their life with a new medium that is enabled by the mini-super computers that we as a generation now carry around in our pockets,” said McPhee. “Merging image, shape and interactivity is a good starting point, and we think this has the potential to succeed on a mass scale.”
Competing with Instagram and Vine is a tall order, but, as McPhee noted, “The thing that is wooing users is the ability to share the world as it actually looks—not as a flat representation.”
Download Seene for free at the App Store.