Category Archives: Small Business

How to Use LinkedIn for Business

You’ve wanted to learn how to use LinkedIn for business for quite some time now. However, the only tips that you’ve been getting from the Internet so far are the cookie-cutter ones (you know, things like complete your profile, network, etc.). It’s quite frustrating, isn’t it?

When you think about it, although the cookie-cutter tips are technically correct, it doesn’t really give you an edge over your competitors because everybody knows about it. What’s worse, none of these tips are actionable.

If you’re tired of reading useless, borderline cringe-worthy tips on how to use LinkedIn for business, then you’re in the right place. I will share with you three LinkedIn marketing tips that are actionable, simple to implement, and most of all effective.

Let’s hop right in.

1. Use LinkedIn’s “15 Ways to Keep in Touch” feature.

The thing with using LinkedIn is it can be such a productivity black hole, especially if you aren’t keeping track of your time. That’s why using LinkedIn’s “15 Ways to Keep in Touch” feature is such an amazing strategy; it works somewhat as a “counter.” The way I use it is I send messages to all 15 users, and when I’m done sending messages, I then stop using LinkedIn and proceed on doing other more important tasks.

Before you use this tip, I’d like to highlight two critical points first:

1. Send a personalized message. You can create a template if you want, but be sure to leave room for customization. Don’t ever send LinkedIn’s “Congrats on the new job!” default message.

2. Do not sell your services on your first contact. Establish a level of connection with them first. On my end, I tend to send my pitch on my 3rd or 4th reply to their message, depending on how our conversation progresses.

This is one of my favorite strategies on how to use LinkedIn for business. Not only is it effective in terms of bringing you new customers, but it also helps you keep track of your time, making it easier for you to manage it.

2. Uncover possibilities of collaboration with the users connecting with you.

When other LinkedIn users start sending you connection requests, I hope you aren’t just accepting them without sending them a message. That would be a wasted opportunity! Because you’d like to learn how to use LinkedIn for business, here’s what you can do instead. You can send them a message thanking them for connecting with you, add a one-liner personal message, then ask about possibilities where you can both collaborate.

Giving them that kind of message will show the person on the other end that you are a real person, and a “likable” one at that! This is one of the versions that I use when others add me at LinkedIn:

“Hi (first name).

I appreciate connection request. How’s everything in (write the name of their city here)?

Can you tell me more about your job role in (the company that they are connected with)? I’d love to explore opportunities where we can both collaborate in the future. Take care.

Signature”

This template usually yields surprising results. The user almost always replies with what it is that they do and asks me about what kind of collaboration opportunities I have in mind. At this point, all you need to do is to pitch your services strategically to what it is that they do. If they’d like to give your idea a try, then they’ll go for it. But if not, then just be a good sport and accept their decision.

Another route that you can take (which you should almost always be doing) is to ask for referrals. Doing so gives you more mileage on every connection/relationship that you establish.

3. Contact the users who viewed your profile.

There’s a reason why others are viewing your profile. Whatever that reason is, you can bet your family jewels that it has something to do with the work that you do, or the product or services that you offer. This somewhat makes them a warm lead. Be sure to capitalize on this feature and start contacting those who viewed your profile. Your message doesn’t have to be long and intricate. You can say something along the lines of:

“Hi (first name).

I noticed that you viewed my profile. If there’s anything that I can help you with, do let me know.

I wish you the best! 

Signature”

What makes this strategy so effective is the fact that it isn’t intrusive at all. I say that because between you and the other user, it isn’t really you who showed the first interest. It was him/her by checking out your profile.

What’s next?

What are some of the LinkedIn marketing tips that you can share with our readers? If there are strategies on how to use LinkedIn for business that you feel should be a part of this list, then please share them in the comments section below.

 

DIY Small Business Accounting 101

Taking control of your own business accounting process can give you peace of mind and alleviate the stress of someone else having access to your private financial information. As you’re planning to take your accounting in-house, here are some basic steps to ensure you’re on the right path.

Find what works for your business

The first step is to look for a program that works for your specific field and business style. Much like you would want to hire a lawyer or CPA who specializes in your specific industry, you want to choose an accounting program that caters to your needs. Some accounting software may include unnecessary features, such as tracking inventory; others may not have enough, such as a feature that calculates quarterly taxes.

Test out different software so you can pinpoint exactly what your business needs and ignore the rest. There’s no need to waste time on something that doesn’t work, and you’ll want to find the best fit as soon as possible.

DIY accounting requires a system

Since you’ve chosen to tackle your own small business accounting, you must set up—and stick to—a regular bookkeeping routine. Tasks like categorizing expenses, paying invoices, and preparing reports have to be completed on a daily and monthly basis. So it’s important to implement a system for checking these tasks off the list.

Otherwise it’s far too easy to get behind and find yourself in the midst of financial disorganization and needing to hire help to get through the mess. Having unorganized finances can also cause you to miss out on important tax deductions, making regular tax payments, and ultimately cause you to lose your hard-earned money to pay for late fees and a high tax bill.

Adhere to the basics

As long as you know the basics of small business accounting, everything else becomes relatively simple. Start by understanding these basic accounting terms, as these are things your CPA will require you to prepare and print off at the end of the year when filing your taxes.

   •     Accounts Receivable: Also known as AR, this account includes money you bill out to customers or vendors and are          expecting payment for.
   •     Accounts Payable: Also known as AP, this account includes          invoices and bills you receive and are required to pay.
   •     Assets: This account holds both tangible and intangible items          you own that are of value to the business, such as equipment,          property, tools, trademarks, patents, and stocks.
   •     Balance Sheet: This report is an overview of your company’s          financial status and includes assets, liabilities, and equity in          relation to the business.
   •     General Ledger: This report houses a complete recording of all          the transactions, income, and expenses your business has          incurred since its inception.
   •     Journal: A journal includes entries and accounts, sometimes          called “journal entries,” and is where all your transactions are recorded, whether imported from your bank directly or          added manually.
   •     Liabilities: This is the opposite of your assets and includes all long-term and short-term debt owed by the business.
   •     Profit and Loss Statement: Also known as P&L, this report lists all of the company’s gross earnings, expenses, and net          profit.

Stick with the basics and you’ll be able to grasp nearly any accounting term or phrase that your CPA throws at you. This will help you save money by being able to expertly handle the bookkeeping tasks yourself.

Don’t forget to pay taxes

Above all things, it’s important to prioritize setting aside money for tax payments. This is the one thing that can really get your business into trouble, both with the IRS and by having cash flow issues, so don’t let this slip from your to-do list.

Depending on your type of small business, you’ll have to pay quarterly taxes and possibly have to submit payroll taxes and reports on behalf of any employees. Most accounting programs already have features built-in where you can quickly calculate quarterly or payroll taxes, and include specific guidelines for paying them. In this case, it may be best to prep the taxes and reports and then hand everything over to a CPA or tax professional.

When considering whether or not to take your accounting system in-house, these steps will make it easier for you to save money and time, while still producing your desired results.

Know When to Fold ‘Em: 3 Signs it’s Time to Sell Your Business

As the Kenny Rogers song goes, “You’ve got to know when to hold ‘em; know when to fold ‘em; know when to walk away.” These lines likely ring true for any small business owner.

Entrepreneurs start businesses to solve problems and put in a lot of blood, sweat, tears, and long hours in the process. Eventually, thoughts of selling come up. The decision to sell is not always the result of a problem within the business. There are many reasons entrepreneurs choose to sell. The founding partners may be ready to move on. It may be part of a long-term business plan or a necessity for financial reasons. Sometimes, it’s simply too difficult to keep up with the competition or changes in the marketplace.

Whatever the reason, selling is a big—and personal—decision that requires an in-depth look at the industry of the specific business, the market, existing and pending competition, and the individual company’s finances. Here are three signs that it may be time to walk away:

1. Lack of resources to take it to the next level

Just as starting a business takes capital, growing the business takes even more capital. Depending on the business, growth may require investing in new technology, adding employees, expanding skill sets, upping production, or anticipating market changes. Not all small businesses have the resources to take things to the next level.

If a business is poised for growth, it may attract possible buyers who can invest sufficient capital, bring in a new set of business acumen, and expand the business.

2. Founder burnout

Getting businesses off the ground is tough. It takes a lot of hard work, risk, sacrifice, and stress. Each stage of setting up a business comes with its own set of issues. In the early stages, founders often try to do everything themselves, and, later, it might be personnel issues. This can lead to the founders feeling burned out or simply ready for a change.

Feeling unhappy, unfulfilled or even exhausted may be signs that it’s time to sell.

3. An offer that’s too good to pass up

Entrepreneurs and small business owners may dream about Google or another large corporation buying their company and becoming billionaires. This might seem like a fantasy, but it’s possible that an offer might come out of nowhere and be too good to pass up.

Even if selling hadn’t seemed like a possibility, receiving an unexpected offer can give entrepreneurs the opportunity to evaluate their business plan, examine the market, and think about the future. If an offer is received, especially a multi-million dollar one, it’s a good idea to give it some serious consideration.

It’s best for the sale of a business to always be on the seller’s terms. Though this may not always be possible, entrepreneurs should remember all of their hard work as they look to sell, take stock of the business, and try to anticipate what’s best for the future of the business and business owner.

When Should You Bring on a Partner as a Small Business Owner

You’re a small business owner and feeling stuck. This happens at all stages—during idea brainstorm sessions, product development, and even after you’ve made thousands in profits. And right now you’re not sure which direction you want to take your small business.

So to clear the fog, it can be appropriate to bring in another head; one who isn’t stuck in the stuck-zone.

This person? Your business partner. Someone with expertise and a history of results; investors, and friends with big solutions. But when is the time to introduce a business partner to your small business?

1. When business is booming

When profits are coming in from every avenue, the success is amazing. But it’s also overwhelming. The stronger your sales become, the higher your revenue, and the more responsibility you have as a small business owner.

If the responsibility isn’t handled correctly, you may find yourself:

   •   Burned out
   •   Stressed out
   •   Tired out

While you might spend 60-80+ hours in the office now, it’s not necessary. Bringing on a partner to help with the influx of orders, customers, and product inventory can bring relief while also strengthening the business. And the two of you can construct a business plan to manage all new customers and orders more effectively than if you were on your own.

2. When business is slowing

On the opposite scale, when business begins to slow down, a partner can help speed things up.

A slower season—especially if your small business is season-dependent—provides you ample time to address current needs and weak points in your business model.

Strengths and weaknesses might be hard to pinpoint; however, your partner—depending on their expertise—may have an easier time identifying aspects of your small business that is causing a shortage of sales.

Together, you can also implement a new (digital) marketing strategy to ramp up customer engagement and increase product outreach to other businesses.

3. When business is expanding

Or you’re looking to expand it.

Expansion can come in many ways; partnering with other businesses in your industry, creation of a new product in a similar and/or new niche, or opening more stores across the state or country.

Expansions rely on flowing revenue streams, additional product inventory, product development, thorough communication, and marketing plans. While expanding, you may also have to hire new team members and co-workers. But implementing these changes will be a headache to handle by yourself.

You’re only one person. Although you may think that you have unlimited mental and physical capabilities, you may be burning yourself out. Hiring a partner to help offset changes, developments, and responsibilities will take a load off you while also aiding the expansion.

But when it’s time for you to decide on a partner to develop your small business further, it’s best to hire an expert in your field. Be wary of choosing a friend or family member because close relationships cause an imbalance of power, communication issues, and additional complications if the partnership doesn’t work out in the end.

7 Outrageously Unique Perks Offered by Different Companies

Last month, I was at the salon for a hair trim. My hairdresser, who also owns the place, lamented that a branch of hers outside town just closed shop. When I asked why, she said her employees have all left.

Sad story, indeed, and the sadder part is it happens to a lot of businesses.

Unique employee perks from different companies

Recruiting new talent is no walk in the park. It requires time and manpower. The costs can easily pile up, too, especially if your turnover rate is high. Once they’re on board, the challenge is retaining the high-performing ones. They’re your company’s backbone, after all.

The solution? Add handsome employee perks into your compensation plan.

Speaking of handsome, we’ve found some of the best, if not most unique, employee perks offered by different companies.

Netflix: no regular working hours

At Netflix, employees are free to come when they please, provided they get the job done. Work hours are not tracked. No standard number of days per year is required, and even vacation days aren’t logged. As long as employees deliver the performance required of them, big vacations are not a problem.

Google: 50% salary after an employee’s death

Google’s acceptance rate is a measly 0.2%, according to a 2015 report by Business Insider – about 7,000 from the more than 3 million applications they receive worldwide each year.

Aside from Google being Google and its employee perks among the most sought-after, the company’s death benefit package warrants that should an employee pass away, the surviving spouse or partner receive a check amounting to 50% of the Googler’s yearly salary for the next 10 years.

Accenture: gender reassignment

Accenture follows a strict non-discriminatory policy within the organization. As part of its commitment to uphold equality in the workplace, the company supports initiatives that promote the well-being of their LGBT employees, including domestic-partner benefits in some countries. Its enhanced health package also covers gender reassignment procedures.

Airbnb: $2,000 annual travel stipend

Airbnb employees are entitled to a $2,000 yearly travel coupon they can use anywhere in the world, as long as they stay in an Airbnb listing.

Scripps Health: on-site massages

Medical, vision, and dental benefits form part of Scripps Health’s employee health and wellness plan. Healthy living and preventive care programs include health coaching and workshops, screening and assessments, and even on-site massages.

Salesforce: paid volunteer time-off

Salesforce encourages its employees to give back to their communities through volunteering. Each employee is entitled to a seven-day paid volunteer time-off per year. When they max out their volunteer hours, they’re awarded a $1,000 champion grant they can donate to the cause they care about.

Facebook: $4,000 baby cash

Aside from “baby cash” amounting to $4,000, parents at Facebook get 16 weeks of paid parental leave. Parental leave covers maternity, paternity, and adoption leave.

Final word

Keeping your employees happy revolves around two things: lots and lots of appreciation and a fun work environment. And if you’re much too small a business to afford lavish employee perks, the key is to craft a benefits plan, as well as nurture a company culture, that shows you value your employees on a personal level.

7 Online Education Resources that Will Help SMBs Succeed

Most small to medium-sized businesses will need all the help they can get to survive in a very competitive marketplace. Because many neither have the capital nor the manpower to bring their businesses to greater heights, they need to be much more creative to succeed. That means reading up on different online education resources to help them understand the best business practices to grow their business at an accelerated rate despite any shortcomings.

As an SMB owner, you need to absorb as much information as possible from the best and most trustworthy online education resources. The following are good places to start.

Harvard Business Review
The site is chockful of news about the latest business trends and events. There are also thought-provoking pieces about numerous industries, some of which will provide you with a deeper understanding of how your business works within your market.

Inc.
Catering specifically to startups and small businesses, Inc.com is your go-to place for information about the most recent developments in the startup market. The site is also known for the Inc. 5000, which lists down the fastest growing private startups and SMBs in the US. This list is a great place to see the needle movers in your industry, as well as potential competitors and business partners you need to watch out for.

Forbes
The site features a more diverse list of topics that are not limited to the business spectrum. Nonetheless, Forbes has very vibrant entrepreneur, business, and technology sections with influential and accomplished contributors sharing their tips and advice regarding success in their respective fields.

iTunes U
This app brings the classroom to students through their Apple devices. Educators can develop lessons, compile reading materials, and mediate discussions among students, and more. SMB owners can access content from open universities related to their industries. The materials available from the iTunes U app provide SMB owners with lots of information and opportunities to help them achieve success.

Coursera
Known as one of the best platforms for offering online courses, Coursera allows SMBs to choose free or paid courses related to their industries. They can take the online classes at their pace but within a specified period. Once students pass a course, their success is recognized with an official certificate, which they can share with friends, colleagues, and employers.

Udemy
Similar to Coursera, Udemy is an online course marketplace designed to help people improve their skills and knowledge about a topic. However, whereas Coursera offers mostly academic-oriented courses, Udemy provides more practical courses for professionals and SMB owners to help them gain an edge in the workplace, if not their market.

TED
With the tagline “Ideas Worth Spreading,” TED puts itself in a unique position over other online education resources for SMBs. The TED Talks, which are videos from industry leaders who discuss thought-provoking ideas in front of a live audience, will help inspire you to rethink and approach subjects related to your market in different ways. TED videos are short—18 minutes or less.

Real Estate for Small Business Owners

Whether to lease, purchase or build a location for their venture is among the most important decisions a small business owner makes. Each has its pros and cons.

Buying vs. leasing

All things being equal, deciding whether to buy or lease property usually boils down to how long you intend to remain at the location. If you think the property will suit your needs for a minimum of seven years, you’ll save money by purchasing the space. Buying is more expensive, but you build equity in the property and the value should appreciate. You have a better idea of your ongoing monthly costs if you have a long-term, fixed-rate mortgage. Rental rates are more subject to market forces and are less predictable.

However, things aren’t always equal, so consider whether you want to tie up your capital with a mortgage rather than rent and use those funds to grow your business. Future expansion is another consideration. If a purchased property doesn’t easily lend itself to expansion, you’re better off leasing. The bottom line is always whether a particular investment helps your business grow.

Tax considerations

You can deduct all or most of your lease expenses. If you buy, you can deduct your interest payments, but nonresidential real property depreciation expenses are written off over 39 years. Ask your attorney or accountant whether leasing or buying makes the best financial sense for your situation.

Location, location, location

Location can make or break a retail business. It’s a situation where you usually get one chance to do it right. Do your homework, and identify your customer demographic and where they are likely to shop or use your services. For your type of business, how important is customer proximity? While competition is good, you don’t want a location where you have too many direct competitors. You pay a premium for a top location, but it also drives your business.

When considering a location, do some traffic monitoring at peak hours for your operation. If the volume isn’t appropriate for your needs, look elsewhere.

Site history is important. There are places where no one stays in business very long. Find out what businesses were previously in the location, and what happened to them. Success or failure doesn’t just lie in management; certain areas just aren’t conducive to retail establishments.

Obviously, if your business doesn’t need walk-in traffic, location is less crucial. That doesn’t necessarily mean you don’t need convenient access to major roadways or other requirements dependent on the nature of your enterprise. Industrial or office parks may offer better opportunities and costs than buildings located on main corridors.

Building

Building an office or store exactly to your specifications is probably the dream of most small business owners. New businesses may have high tech needs that an older building’s infrastructure can’t accommodate. If it’s an option, pursue it, but consider the downside. Building is time-consuming, and you may need approvals from local planning or zoning boards. Environmental or other property issues can stop a project in its tracks—perhaps permanently. Cost overruns are a given.

Commercial real estate broker

You’ll save yourself a lot of valuable time with a good commercial realtor. Unless you have expertise in negotiating leases, you aren’t likely to save money forgoing a realtor and finding and leasing property on your own. You want a realtor whose sole—or at least major—representation involves commercial tenants. As with other professionals, word-of-mouth helps find a reputable realtor. So does asking local businesses in your intended area which broker they used and whether they would recommend the person. Brokers often specialize, so find a person familiar with your type of business and its needs. A broker should know about any municipal ordinances or zoning that could affect your business—issues you certainly don’t want to discover after you’ve signed the lease or purchased the property.

Selecting a Business Structure

When you’re starting a small business, you’ll have to decide what type of business structure suits your particular enterprise. There are pros and cons to each type of business structure, and some may not be applicable to your situation.

Sole Proprietorship

If your small business consists of just you and perhaps your spouse, a sole proprietorship is the simplest way to go. Basically, you are the business and the business is you. You file taxes under your Social Security number. The downside is personal liability. If your business fails, creditors can claim personal assets such as your home and bank accounts.

Partnerships 

If you’re in business with one or more partners, a general partnership agreement may make sense structurally. In a general partnership, profits and liability are divided equally among the partners. Other types of partnerships are geared toward special projects or are limited according to investment percentages. While a partnership must file an informational return each year with the IRS, each partner reports income and losses on their individual tax return.

Limited Liability Corporation

An LLC makes sense for many small businesses, as it provides personal liability protection and can consist of various members—not shareholders. For IRS purposes, an LLC is not a tax entity. Proceeds are passed to members, who must pay tax on them. The members themselves decide how these proceeds are divided. Although regulations vary by state, an LLC is relatively easy and inexpensive to set up. You’ll need to:
      •      Choose a business name. This cannot conflict with an LLC of the same name in your state.
      •      File articles of organization. This paperwork includes your business name and the names and addresses of members.              In most states, this document is filed with the secretary of state.
      •      Generate an operating agreement. Some states require creation of an operating agreement, and outlining your LLC’s              structure and its regulations.

If your business operates as an LLC, all members are considered self-employed. That means they must pay the self-employment tax when it comes to Social Security and Medicare.

S Corporation

The IRS defines an S Corp as an entity electing to pass through income, losses, deductions and credits to their shareholders for tax purposes. Unlike larger “C” corporations, S Corps are not required to pay federal corporate income tax on profits, although some states require S Corps to pay taxes on income. The IRS limits an S Corp to 100 shareholders—all of whom must be U.S. citizens or legal residents—but there’s just one class of stock. Besides individuals, estates and certain trusts qualify as shareholders, but not partnerships or other corporations. As with an LLC, these shareholders report income on their personal tax returns, with taxation at their individual rate. Shareholders must pay taxes on income in the year it is earned, not distributed.

Creating an S Corp is more expensive than creating an LLC. You must initially file as a corporation, then submit Form 2553 to the IRS, signed by every shareholder or shareholder representative. One caveat: The IRS tends to scrutinize S Corps more than other types of small business structures.

Your attorney or accountant can advise you on the best business structure for your particular small business.

How to Build a Website from Scratch for your Small Business

In today’s world, having a website is no longer a luxury for your small business; it’s an essential extension of your business. Websites allow you to connect with your customers by setting a tone for how your product is perceived in the marketplace. The trouble is, few small business owners have any experience setting up websites. Recently, a wave of new website builders have made it easy for small business owners to create and customize websites for their businesses that they can tailor to their specific needs.

Many of the popular website builder products such as Weebly, Wix, and Squarespace.com all offer you the option to host the site as well as register domain names, but usually comes at a cost. These sites also allow the basic website novice to build a beautiful site without much design experience. You can always use a site like GoDaddy or Register.com to host your site, but because of the ease that many of the website builders provide, it’s much easier and more convenient to go through whichever builder you end up choosing.

DO: understand the difference between hosting sites, domain names, and website builders. Check to see if your preferred website builder also offers hosting abilities and domain registration. You can usually import a domain and hosting duties with the popular website builders, but make sure that’s all taken care of before you move on to the next step.

DON’T: choose a host before determining your website builder. While it might be cheaper to have a separate host and builder, a lot of times it’s more confusing and can lead to issues down the road.

Today, website builders make it easy for novice computer users without any coding skills to build attractive websites that offer a range of services that fall in line with just about any small business’ needs. Of course, if you want a truly customized site, there will be a learning curve and some coding involved. If your end goal is to have a user-friendly site for things like e-commerce, attracting more customers to your physical location, or even something as simple as giving your business an online presence, there are simple solutions that can get you off and running in just a few hours.

Once you’ve chosen your website builder and have set up hosting duties and registered your domain, you’re ready to create your website. You might want to start with a template that has already been created to get started. While builders allow you to start from scratch, a lot of the difficult legwork has already been taken care of and you just need to add text and pictures.

E-commerce sites that offer point of sale (POS) systems and allow you to take payments often can be found on the same website builders, but there are specific templates you’ll need to use. A lot of times the costs are higher with these templates, but there are useful and convenient apps that will help you get off and running without much trouble.

DO: look through the most popular website builders to determine which one best fits the needs of your small business. If you don’t want to pay a third party to help with coding, make sure to choose a site allows novice users to launch.

DON’T: forget to do your research. Sometimes the most popular sites offer the most customization features for websites, but can be difficult to understand. Know what you want from your site and make sure you match your website builder with the site that aligns best with your small business’ needs.

Most website builders and hosting sites offer unique business emails that go along with the name of your site for an additional cost so you don’t have to use a personal email once your website is set up. Many other features can be accessed through your website builders, like the ability to make newsletters, blogs, monitor traffic, upload social buttons, and manage comments.

The final thing to remember is that you can design a site and see what it would look like before you ever have to pay a dime. Make sure you try a few sites to see what each has to offer, then choose the one that’s right for your small business.

DO: start building. You can basically build a site to the point that it’s ready to launch before you pay, so the best thing you can do is to play with some templates and find what is right for you.

DON’T: choose a plan before you recognize what features you’re paying for and what all comes with a certain plan. Templates are usually free, but there are costs associated with registering domain names and monthly hosting fees. There can also be costs with upgraded features that you need, so recognize what you’re getting and only get what you need; you can always upgrade if there is something else you need.

Building a website to fit your specific needs is no longer as daunting as it once was. Today’s new tools remove much of the complexity so that you can be up and running quickly—and making your presence known.

Must-Read Business Books for SMBs

The year’s nearly half over, and small business owners are likely looking eagerly ahead to a summer break to recharge their batteries, refuel their relationship, and rethink their businesses. To prepare for that break, it’s time to start looking for invigorating summer reading, and that includes finding the best business books for small businesses.

Maybe you’re chasing a new angle on web marketing, or seeking innovative sales insights for your team. Maybe your staff just needs a refresher on general business practices. In all cases, these books below will help offer plenty of new knowledge and wisdom to drive your company’s fortunes ahead for the rest of the year.

A Company Of Owners: Maximizing Employee Engagement: Dallas, Texas-based PhD and sought-after keynote speaker Daren Martin has written a very helpful book for business owners on best practices in working with employees. How can an SMB owner motivate and captivate employees, to try to turn them into business owners? Martin’s book (his second published this year) lays out clear insights and thought-provoking solutions to better manage a small business’s most important assets—its employees.

Tech PR Blueprint: How Any SMB Can Become an Industry Giant: Written by public relations pro Dave Costello, this book shows SMBs how to use technology and great PR tactics to help your company earn brand awareness, product reviews and industry recognition. Costello writes about successful PR and marketing strategies that he’s used for hundreds of clients, using modern web marketing practices like content marketing, SEO, and social media. For SMB owners who feel they are falling behind on modern Internet marketing practices, this book’s a sure winner.

Small Business Financial Management Kit for Dummies: Yes, it’s one of those “dummies” books, but one that can help any small business owner in the challenging world of financial management. How does a business owner best decide whether to invest in new capital expenditures or make some quick talent hires instead? The answers might lie in this guide that helps an owner understand the company’s financial status, how to plan budgets, manage financial forecasts, get a handle on cash flow, best ways to increase profits, and much more.

#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness: #AskGaryvee is the latest great book from social media entrepreneur Gary Vaynerchuk. This self-made hustler has written other essential business books, delivering insights earned from his background as a wine store owner to a multi-media superstar in the world of fast-moving Internet and media businesses. Gary writes with a plain, clear, and sometimes hilariously profane urgency, encouraging business owners to take risks in new avenues and find new ways to succeed in business.

These are just among the many new books that have been published in 2016 around the needs of small business owners. If you’re not an avid reader, and have missed some of the classic business and leadership books, here also are a few quick links to get you up to speed.

•     The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business
•     The 7 Habits of Highly Effective People
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