You might call it an idea generation.
A new survey suggests that collaboration is the driving factor behind business’s evolution in the global economy. We may well be among a new breed of increasingly online teams — teams who are defining an era, one group-project innovation at a time.
Conducted by Prezi, the findings in the report show a community that prizes creativity and the kind of bringing together of ideas that fuels growth. That’s a key message. Turning to the numbers, and the participants, we consider what it means for the thinkers and doers that are moving their companies forward.
Idea Economy, Idea Generation
The workplace is changing under the influence of the digital space.
From open-source developers to the advent of the freelance staff and remote-location interactivity, old-school structures are being replaced by something else.
“Our team brainstorms and exchanges ideas everyday,” said Mike Butera, CEO and founder of Artiphon, a Nashville-based company with employees all over the globe that has recently launched a musical instrument that combines iOS and hardwood. “We depend on real-time collaboration tools … to help us demonstrate our instrument to musicians and pitch to investors regardless of everyone’s location.”
Prezi’s survey shows what may well be evidence of the shift that’s manifest in that kind of work environment — a redefinition of what’s essential to how a project unfolds.
- 97% of the survey takers said the best ideas are team-driven concepts.
- With team-driven concepts are happening in real time, version control is imperative. 27% of those polled said losing that control is the number one impediment to success.
- It’s the results that matter. Reputation isn’t a result. In fact, 42% of the respondents to the survey said creativity was more important than experience to a business team, and 37% said that efficiency took a back seat to creativity.
The numbers suggest a kind of proof is in the pudding mentality. Rock stars can be replaced by the next bright young players.
Further still, more than a quarter of the survey participants said that over the past five years their companies have dramatically increased their budget for design. In the realm of the idea economy, businesses want to see new concepts made real, and they’re willing to take the time to foster them. And they’re spending money to do so. Creativity, collaboration, and the ability to work as a group toward a new idea — these are the skill sets of the idea generation.