People love free stuff. Giveaways, samples, kitschy mugs and t-shirts, you name it.
But free is easily abused and quickly forgotten.
When customers get something for free, they often fail to appreciate the value they are getting. So, how can businesses get more for their marketing dollars?
Make customers ‘earn it.’
Kiip allows mobile app developers and brands to reward users for accomplishments they make. The company’s tagline, “every achievement deserves a reward,” underscores its approach.
“For us, it’s all about the timing. Kiip allows your brand to reach users during achievements — these moments of elation, either with real, tangible rewards or gifts of virtual currency.”
What’s better than completing level 25 after two hours of frustration? Getting a nice reward for doing so.
Users no longer take your offers for granted and feel more brand loyalty because they earned it. Big brands such as McDonald’s, Amazon, Pepsi, 7-Eleven, and Sony Music use the platform to offer promotions.
Demonstrating impact on mobile marketing
Kiip is designed to support marketers’ efforts in creating an emotional connection with brands and increase customer engagement. The company claims in a press release that businesses joining the network have initial engagement rates of 15 percent, compared to the industry average 0.4 percent click-through rate.
While the company is still in its infancy, it has already garnered its share of plaudits. Business Insider has gone as far as saying “[Kiip's CEO] may have cracked the future of mobile advertising.”
Learn more about Kiip for businesses here.