For years, digital marketers have told businesses why they need web analytics.
Many listened and eagerly installed a few lines of code onto their website to track visitors with programs like Google Analytics — because that was easy. They regularly checked their account taking in a broad overview of traffic numbers. That was also easy. But they did nothing more.
Why did they stop there?
That’s because it takes a dedicated data analyst to sort through the numbers, which can be costly and time consuming. But who has the money or time for that?
From insight, to recommendation, to action in real-time
Spinnakr, a web analytics platform that came out of beta last month and raised almost $1 million in funding from investors including 500 Startups and Andreessen Horowitz, provides a new and easier alternative for website owners who need more from their analytics tools than just hard numbers.
Spinnakr provides real-time analytics to help you discover important insights and trends related to your web traffic that, once targeted, can almost instantaneously impact your bottom line. According to the company’s profile on Angel List, Spinnakr “does all of the work for you — from insight, to recommendation, to action in real-time.”
First, the software identifies unusual trends in traffic and instead of spitting out numbers that take careful deciphering, it tells you in plain words what happened.
“You have a traffic spike from WSJ.com.”
J. J. Colao of Forbes reports, “With a snippet of code inserted into a client’s webpage, Spinnakr analyzes web traffic for a week, taking note of traffic sources, volume and user behavior. When the company detects an unusual traffic event–say a spike in volume or an out-sized source of referrals–it automatically notifies the website owner with a summary of the event.”
Next, Spinnakr recommends what to do with the new information and enables you to act on the recommendation without hassling your tech team.
Jordan Novet of GigaOM spoke with Spinnakr co-founder Adam Bonnifield who said, “If there are traffic spikes that happen in real time, you just let the user know about that, and you give them the power to just type out a message, which gets automatically deployed to the website.”
In the above example, it’s a rapid-response system for traffic spikes.
Optimize for visitor segments
Bonnifield told Hamish McKenzie of PandoDaily, “The app will benefit sites that get a lot of organic traffic, and businesses that get different value from different kinds of customers.”
Think of it as a simple, customizable real-time landing page. No coding skills necessary.
With Spinnakr, you can optimize your conversion rate without bothering IT, and even receive recommendations for HOW to optimize your site. No more excuses, just more leads and sales.
Spinnakr provides tiered pricing based on the number of sites you want to track, the number of recommendations you want to receive, and the amount of incoming traffic your sites get. Spinnakr’s “small” plan costs $18 per month for use on 1 site with up to 1,000 unique visitors, and comes with 10 actionable recommendations. Custom plans start at $500 per month. For the risk-averse, there’s also a free plan that is “enough to get started and all you need for smaller sites.”
Sign up for Spinnakr at its website.